The GOP’s leading millennial pollster offers an eye-opening look at America’s shifting demographics and reveals how these changes will affect future elections.
The American electorate is undergoing a radical transformation. Cultural factors are reshaping how a new generation of voters considers issues. Demographic shifts are creating an increasingly diverse electorate, and technological advances are opening new avenues for voter contact and persuasion.
Kristen Soltis Anderson examines these hot-topic trends and how they are influencing the way youth, women, and minorities vote. Blending observations from focus groups, personal stories, and polling results, the Republican pollster offers key insights into the changing nature of American politics. The Selfie Vote introduces you to tech-savvy political consultants and shows you how these hip young pollsters and consultants are using data mining and social media to transform electoral politics—including tracking your purchasing history. Make some purchases at a high-end culinary store? Crave sushi? Your choices outside the ballot box can reveal how you might vote. And anyone interested in the future of politics should know where these cultural trends are heading.
Data-driven yet highly readable, The Selfie Vote busts established myths about campaigns and elections while offering insights about what’s ahead—and what it could mean for American politics and governance.
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About the Author
Kristen Soltis Anderson is the cofounder of Echelon Insights, a public opinion and data analytics firm that helps campaigns and companies design their messages and strategies. She is a contributor at the Daily Beast, and was named one of Time magazine's "30 Under 30" in 2013. She also served as a fellow at Harvard's Institute of Politics. She lives in Washington, DC.
Table of Contents
Introduction A Front-Facing Picture of a Generation; How Millennial Show Us Where We're All Going 1
1 The Election of 2076: Why Republicans Should Think More Like McDonald's 19
2 Snapchats from Hillary: How Video Games and Cat Videos Are Changing Campaigns 35
3 Saying No to the Dress (but Yes to the Diapers): The New Shape of the American Family 61
4 Taking Uber to Whole Foods: Density and the Rise of Open Data 87
5 Start-Ups and Stock Markets: How Young Workers View Their Careers (and Their Retirements) 109
6 Coding Our Way out of Student Debt: How to Refresh Higher Education 133
7 Pot and the Pope: How Young People Decide What It Is to Be Good 147
8 Showing Up and Reaching Out: How to Speak to America's Most Diverse Generation 169
9 Vote by Numbers: What Campaigns Are Learning from Silicon Valley 191
Conclusion Win the Future by Fighting the Past 211