The Secrets to Ebook Publishing Success (Smashwords Guides, #3)

by Mark Coker

Overview

Learn the 30 best practices of the bestselling ebook authors.

This updated January 2014 edition of The Secrets to Ebook Publishing Success has already helped tens of thousands of authors publish more professionally.

This ebook is a must-read for every writer, author, publisher and literary agent. Whether you're considering publishing a book for the first time, or you're a long-time veteran, this book will help you take your book to the next level.

Includes a comprehensive glossary of e-publishing terms. No technical experience necessary!

A great companion to Mark Coker's other popular e-publishing guides, The Smashwords Style Guide (how to format and publish an ebook for free) and The Smashwords Book Marketing Guide (how to market any book for free).

Share the secrets. Enjoy!

Here's what's inside:

Table of Contents

Preface

Introduction

The Secrets

Secret 1: Write a great book

Secret 2: Pinch your pennies

Secret 3: Create a great ebook cover

Secret 4: Practice metadata magic

Secret 5: Write another great book

Secret 6: Build reader trust

Secret 7: Embrace your obscurity

Secret 8: Spend your time wisely

Secret 9: Maximize distribution

Secret 10: Avoid exclusivity

Secret 11: Give (some of) your books away for FREE

Secret 12: Understand the algorithm

Secret 13: How retailers select titles for feature promotion

Secret 14: Patience pays

Secret 15: How books develop (the four behaviors)

Secret 16: Trust your customers and supply chain partners

Secret 17: Platform building starts yesterday

Secret 18: Architect for virality

Secret 19: Tweak your viral catalysts

Secret 20: Optimize discovery touch points

Secret 21: Practice the never-ending book launch

Secret 22: Think globally

Secret 23: Study the bestsellers

Secret 24: Develop a thick skin

Secret 25: Think beyond price

Secret 26: Pricing Strategy: Unit volume is a lever for success

Secret 27: Ebook publishing is easy, writing is difficult

Secret 28: Define your own success

Secret 29: Leveraging preorders to increase sales

Secret 30: Share your secrets

Conclusion

Appendix I – Glossary of E-Publishing Terms

Appendix II – Special acknowledgements for beta readers

Appendix III – Credits

Appendix IV – Reproduction rights (how to distribute this book freely)

Product Details

BN ID:	2940033121397
Publisher:	Mark Coker
Publication date:	03/26/2012
Series:	Smashwords Guides , #3
Sold by:	Smashwords
Format:	eBook
File size:	3 MB
Age Range:	18 Years

About the Author

I'm Mark, founder of Smashwords. Our mission is simple: we want to create the world's single best ebook publishing and distribution platform for our indie authors, publishers, literary agents and retailers.

I'm co-author with my wife of Boob Tube, a novel that explores the wild and wacky world of Hollywood celebrity. I also wrote the Smashwords Book Marketing Guide (how to market any book for free), the Smashwords Style Guide (how to format, produce and publish an ebook) and The 10-Minute PR Checklist (helps entrepreneurs and business managers think more strategically about public relations. It's not written for authors, though some authors find it valuable.).

When I'm not writing or working on Smashwords, I enjoy gardening, traveling and hiking tall mountains, the tallest of which has been Mt. Kilimanjaro.

Write me at first initial second initial at you know where dot com (though please direct all support inquires to the "comments/questions" link you'll find on any Smashwords page).