The Secret Power of Blogging: How to Promote and Market Your Business, Organization, or Cause With Free Blogs

Blog is short for Weblog. A Weblog is a journal (or type of newsletter) that is updated often and intended for the general public. Blogs generally represent the personality of the author or the website owner. In a recent study by the Pew Internet; American Life Project estimated that the U.S. "blog population has grown to about 12 million Americans," some 8% of U.S. Internet users. The number of U.S. blog readers was estimated at 57 million (39% of the U.S. online population).

If you have a product, service, brand, or cause that you want to market inexpensively online to the world, you need to look into starting a blog. It is an ideal marketing vehicle. You can use it to share your expertise, grow market share, spread your message, and establish yourself as an expert in your field for virtually no cost.

A blog helps your site to rank higher in the search engines because Google and other search engines provide references to blogs and their content. Tiny one-person part-time businesses and mega companies like Microsoft, Apple, Nike, General Motors, Amazon.com, and Yahoo! use blogs as well. Most Fortune 1000 firms are using responsible blog marketing as well as advertising on blogs for one simple reason: it works! It generates profits immediately and consistently! In addition, many blogs earn additional revenue by selling advertising space on their niche-targeted blog.

Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company president’s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.

This Atlantic Publishing eBook was professionally written, edited, fact checked, proofed and designed. The print version of this book is 288 pages and you receive exactly the same content. Over the years our books have won dozens of book awards for content, cover design and interior design including the prestigious Benjamin Franklin award for excellence in publishing. We are proud of the high quality of our books and hope you will enjoy this eBook version.

1111921428
The Secret Power of Blogging: How to Promote and Market Your Business, Organization, or Cause With Free Blogs

Blog is short for Weblog. A Weblog is a journal (or type of newsletter) that is updated often and intended for the general public. Blogs generally represent the personality of the author or the website owner. In a recent study by the Pew Internet; American Life Project estimated that the U.S. "blog population has grown to about 12 million Americans," some 8% of U.S. Internet users. The number of U.S. blog readers was estimated at 57 million (39% of the U.S. online population).

If you have a product, service, brand, or cause that you want to market inexpensively online to the world, you need to look into starting a blog. It is an ideal marketing vehicle. You can use it to share your expertise, grow market share, spread your message, and establish yourself as an expert in your field for virtually no cost.

A blog helps your site to rank higher in the search engines because Google and other search engines provide references to blogs and their content. Tiny one-person part-time businesses and mega companies like Microsoft, Apple, Nike, General Motors, Amazon.com, and Yahoo! use blogs as well. Most Fortune 1000 firms are using responsible blog marketing as well as advertising on blogs for one simple reason: it works! It generates profits immediately and consistently! In addition, many blogs earn additional revenue by selling advertising space on their niche-targeted blog.

Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company president’s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.

This Atlantic Publishing eBook was professionally written, edited, fact checked, proofed and designed. The print version of this book is 288 pages and you receive exactly the same content. Over the years our books have won dozens of book awards for content, cover design and interior design including the prestigious Benjamin Franklin award for excellence in publishing. We are proud of the high quality of our books and hope you will enjoy this eBook version.

11.49 In Stock
The Secret Power of Blogging: How to Promote and Market Your Business, Organization, or Cause With Free Blogs

The Secret Power of Blogging: How to Promote and Market Your Business, Organization, or Cause With Free Blogs

by Bruce Brown
The Secret Power of Blogging: How to Promote and Market Your Business, Organization, or Cause With Free Blogs

The Secret Power of Blogging: How to Promote and Market Your Business, Organization, or Cause With Free Blogs

by Bruce Brown

eBook

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Overview

Blog is short for Weblog. A Weblog is a journal (or type of newsletter) that is updated often and intended for the general public. Blogs generally represent the personality of the author or the website owner. In a recent study by the Pew Internet; American Life Project estimated that the U.S. "blog population has grown to about 12 million Americans," some 8% of U.S. Internet users. The number of U.S. blog readers was estimated at 57 million (39% of the U.S. online population).

If you have a product, service, brand, or cause that you want to market inexpensively online to the world, you need to look into starting a blog. It is an ideal marketing vehicle. You can use it to share your expertise, grow market share, spread your message, and establish yourself as an expert in your field for virtually no cost.

A blog helps your site to rank higher in the search engines because Google and other search engines provide references to blogs and their content. Tiny one-person part-time businesses and mega companies like Microsoft, Apple, Nike, General Motors, Amazon.com, and Yahoo! use blogs as well. Most Fortune 1000 firms are using responsible blog marketing as well as advertising on blogs for one simple reason: it works! It generates profits immediately and consistently! In addition, many blogs earn additional revenue by selling advertising space on their niche-targeted blog.

Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company president’s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.

This Atlantic Publishing eBook was professionally written, edited, fact checked, proofed and designed. The print version of this book is 288 pages and you receive exactly the same content. Over the years our books have won dozens of book awards for content, cover design and interior design including the prestigious Benjamin Franklin award for excellence in publishing. We are proud of the high quality of our books and hope you will enjoy this eBook version.


Product Details

ISBN-13: 9781601381835
Publisher: Atlantic Publishing Group
Publication date: 01/15/2005
Sold by: Barnes & Noble
Format: eBook
Pages: 288
File size: 6 MB

Table of Contents

Dedication     5
Foreword     14
Introduction     19
Who Is This Book For?     20
Why Start a Blog for Your Business, Organization, or Cause?     21
Does My Business, Organization, or Cause Need a Blog?     25
Okay, I Have a Blog for My Business, Organization, or Cause; Now What?     26
How This Book Is Organized     26
Blog 101: Everything You Need to Know About Blogging     29
What Is a Blog?     29
History of the Blog     31
The Construction of a Blog     32
Our Blog Case Study     34
Blogs Versus Content Management Systems     36
Understanding Pingbacks and Trackbacks     36
Blogging and SPAM     39
Blog Software & Blog Hosting Options     40
Blog Software Comparison     42
Full-Service Blog Provider     42
Independent Blog Software     43
Freeware Blog Software     44
Blogger     44
Wordpress     45
Blogging and Your Business     47
Business Blog Communications - How Does It All Work?     48
Business Blogging Guidelines and Recommendations     49
Blogging Etiquette: Learnthe Rules Before You Blog     51
Blogging Etiquette Advice     51
How to Write a Great Blog     59
How Important Is Your Blog Content?     59
Guidelines for Writing Blogs     60
How to Write Comments on Blogs     63
Guidelines for Blog Comments     64
Building a Blog     65
Blogger     65
Hosting a Blogger.com Blog on Your Own Web Server     78
WordPress     83
Establishing a WordPress Account     83
Customizing Your WordPress Blog     85
Office 2007 and Blog Posts     88
Other Free Blogging Applications     88
Commercial Blogging Applications     89
A Final Note     89
The Relationship Between Your Blog & Your Web Site     91
Linking to Your Blog from Your Site     92
How Your Blog Helps Your Web Site     93
Your Blog Domain     94
Blogging and Web Site Traffic     97
Optimizing Your Blog     97
Tags     98
Trackbacks     99
Links     100
Blog Directories     101
Tips for Web Site Optimization     101
Promoting Your Blog      105
The Legalities of Blogging     109
Communications Decency Act     109
The Communications Decency Act U.S. Code Title 47 Section 230     111
Can Bloggers Publish Whatever They Want?     115
How Am I Protected as a Blogger?     116
How Do I Avoid Legal Problems?     116
SPAM Law     117
Journalism Shield Laws     117
Privacy     120
Deleting Content from Your Blog     120
Criminal Activity     121
Using Images     121
Introduction to RSS Feeds, Atom, and Syndication     123
Creating an RSS Feed in WordPress     125
Creating an Atom Feed in Blogger     126
FeedBurner     127
How to Make Money with Blogging     129
Google AdSense and Your Blog     129
How to Set Up Your Google AdSense Campaign     131
Google AdSense Program Policies     133
Account Transferability     134
Ad Placement     134
Alternate Ads     135
Client Software     136
Code Modification     136
Competitive Ads and Services     136
Copyrighted Material      137
Dialers     137
Incentives     137
Labeling Ads     137
Language     138
Prohibited Clicks and Impressions     138
Site may not include     138
Site Functionality     140
Site Responsiveness     140
Webmaster Guidelines     140
Setting Up AdSense on Your Web Site     141
Hints and Tips for Maximizing Google AdSense     142
Paid Blogging     144
The Future of the Blog     151
Summary     155
Blogging Profile, Case Studies, & Outsourcing     157
ContentRobot     157
ContentRobot Case Studies     158
Bazaarvoice: Business Blog Design Complements Corporate Web Site     158
Beneath the Cover / Push the Key: Content + Technology     159
Bite of the Best: Blog-Powered Web Site     161
GrokDotCom: Newsletter to Blog Conversion     162
New School Selling: Blog-Powered Web Site and Newsletter     164
Shop.org: Membership Blogging     165
Team Timex Blog: Athlete Blogging     166
Outsourcing Versus In-House Blog Development     167
Design     168
Technical      168
Marketing     169
The Benefits of Working with a Blog Development Company     170
Content Approach     170
Cultivate Relationships     170
Intangible Skills     171
Finding a Reputable Blog Vendor     171
Internet Search     171
Friends and Colleagues     171
Referrals     171
Interviews with Professional Bloggers     173
Expert Opinions, Advice, & Suggestions     229
Glossary     269
Author Biography     285
Index     287
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