The Science of Why: Decoding Human Motivation and Transforming Marketing Strategy
In this groundbreaking book, author David Forbes explains human motivation and provides ways that marketers can effectively reach the consumer. The book uses decades of psychology research and the author's own tool, the Forbes Matrix that identifies, organizes, and explains the nine core motivations.
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The Science of Why: Decoding Human Motivation and Transforming Marketing Strategy
In this groundbreaking book, author David Forbes explains human motivation and provides ways that marketers can effectively reach the consumer. The book uses decades of psychology research and the author's own tool, the Forbes Matrix that identifies, organizes, and explains the nine core motivations.
37.49
In Stock
5
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The Science of Why: Decoding Human Motivation and Transforming Marketing Strategy
254![The Science of Why: Decoding Human Motivation and Transforming Marketing Strategy](http://img.images-bn.com/static/redesign/srcs/images/grey-box.png?v11.10.4)
The Science of Why: Decoding Human Motivation and Transforming Marketing Strategy
254
37.49
In Stock
Product Details
ISBN-13: | 9781137502049 |
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Publisher: | Palgrave Macmillan |
Publication date: | 07/13/2015 |
Sold by: | Barnes & Noble |
Format: | eBook |
Pages: | 254 |
File size: | 3 MB |
About the Author
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