The Sales Playbook is a tactical guide for you to use in navigating the turbulent waters of professional selling. This has the 100 most common sales scenarios you will face in B2B selling. There is also an Ebook version of this product.
You'll have the answers to 100 of the biggest sales problems in B2B selling. Sales training leaders Bill Caskey and Bryan Neale walk you through the scenarios that do the most damage to your sales process and your income.
Sales strategy is more than just having a process and following it. Professional sales training also should help you deal with the myriad of roadblocks that face you:
* How to handle it when the prospect brings up price too early?
* What do you do when there is a new decision maker in the process that you'd never met?
* What do you say when the prospect says he "can't afford" your product?
* How to handle it if the prospect tells you it will all get down to "price."
* What to do when you're just not motivated anymore.
Handle these situations correctly, and your sales results will flow. Mishandle them and you'll be digging yourself out of a hole for the rest of the sales process.
Message from the Author:
"Every week I come back and write down the issues that sales professionals tell me causes them the biggest headaches. Our trainers do the same thing. And after a year I had compiled a list of the most frustrating blocks to sales success. This is a master list of challenges--and the corresponding sales strategy to avoid them in the first place--or to solve them once they hit you." --Bill Caskey
