The Risk Advantage: Embracing the Entrepreneur's Unexpected Edge
As an entrepreneur and racecar driver, Tom Panaggio has learned that you cannot avoid risk if you want to be a winner. In The Risk Advantage, Panaggio tells the story of how he and his business partners built two thriving companies: Direct Mail Express (which now employs more than 400 people and is a leading direct marketing company) and Response Mail Express (which was eventually sold to equity fund Huron Capital Partners). The book is designed as a guide for those who are contemplating an entrepreneurial pursuit, are already engaged in building a business, or are currently working for someone else and want to inject their entrepreneurial ideas and attitude. With The Risk Advantage, Panaggio aims to help entrepreneurs face the many situations, predicaments, and crises they'll encounter during their lives as well as to help them formulate their leadership style and business strategy. The Risk Advantage is a story about an entrepreneurial journey that explores the relationship between opportunity and risk, two important forces that are necessary for success. Panaggio teaches that the unexpected edge for entrepreneurial success starts with identifying a worthy risk and then having the courage to take it. In his book, he identifies those risks based on what he's experienced along his own journey. Opportunities are always there for you to grab. If you want to realize a dream, accomplish a daunting goal, or simply start your own business, you must be willing to embrace risk. Learning the lessons of The Risk Advantage is an important first step to do just that.
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The Risk Advantage: Embracing the Entrepreneur's Unexpected Edge
As an entrepreneur and racecar driver, Tom Panaggio has learned that you cannot avoid risk if you want to be a winner. In The Risk Advantage, Panaggio tells the story of how he and his business partners built two thriving companies: Direct Mail Express (which now employs more than 400 people and is a leading direct marketing company) and Response Mail Express (which was eventually sold to equity fund Huron Capital Partners). The book is designed as a guide for those who are contemplating an entrepreneurial pursuit, are already engaged in building a business, or are currently working for someone else and want to inject their entrepreneurial ideas and attitude. With The Risk Advantage, Panaggio aims to help entrepreneurs face the many situations, predicaments, and crises they'll encounter during their lives as well as to help them formulate their leadership style and business strategy. The Risk Advantage is a story about an entrepreneurial journey that explores the relationship between opportunity and risk, two important forces that are necessary for success. Panaggio teaches that the unexpected edge for entrepreneurial success starts with identifying a worthy risk and then having the courage to take it. In his book, he identifies those risks based on what he's experienced along his own journey. Opportunities are always there for you to grab. If you want to realize a dream, accomplish a daunting goal, or simply start your own business, you must be willing to embrace risk. Learning the lessons of The Risk Advantage is an important first step to do just that.
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The Risk Advantage: Embracing the Entrepreneur's Unexpected Edge

The Risk Advantage: Embracing the Entrepreneur's Unexpected Edge

by Tom Panaggio
The Risk Advantage: Embracing the Entrepreneur's Unexpected Edge
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The Risk Advantage: Embracing the Entrepreneur's Unexpected Edge

The Risk Advantage: Embracing the Entrepreneur's Unexpected Edge

by Tom Panaggio

Overview

As an entrepreneur and racecar driver, Tom Panaggio has learned that you cannot avoid risk if you want to be a winner. In The Risk Advantage, Panaggio tells the story of how he and his business partners built two thriving companies: Direct Mail Express (which now employs more than 400 people and is a leading direct marketing company) and Response Mail Express (which was eventually sold to equity fund Huron Capital Partners). The book is designed as a guide for those who are contemplating an entrepreneurial pursuit, are already engaged in building a business, or are currently working for someone else and want to inject their entrepreneurial ideas and attitude. With The Risk Advantage, Panaggio aims to help entrepreneurs face the many situations, predicaments, and crises they'll encounter during their lives as well as to help them formulate their leadership style and business strategy. The Risk Advantage is a story about an entrepreneurial journey that explores the relationship between opportunity and risk, two important forces that are necessary for success. Panaggio teaches that the unexpected edge for entrepreneurial success starts with identifying a worthy risk and then having the courage to take it. In his book, he identifies those risks based on what he's experienced along his own journey. Opportunities are always there for you to grab. If you want to realize a dream, accomplish a daunting goal, or simply start your own business, you must be willing to embrace risk. Learning the lessons of The Risk Advantage is an important first step to do just that.

Product Details

ISBN-13: 9781938416446
Publisher: River Grove Books
Publication date: 10/17/2013
Pages: 220
Product dimensions: 5.51(w) x 8.50(h) x 0.50(d)

What People are Saying About This

Scott Weiss

“Tom takes a different approach to entrepreneurism by focusing on risk using metaphors and candor to make for an easy and valuable read. Anyone stepping over the edge to start a business needs to make The Risk Advantage a requirement.” --Scott Weiss, President and CEO of Speakeasy, Author of the Amazon Best Seller “DARE!” — Accepting the Challenge of Trusting Leadership

Margie Warrell

“Too often we play it safe and avoid taking the very risks that would create the opportunities we want. The Risk Advantage will help you find the courage to achieve outstanding success, turning your 'almost did it' moments into your greatest achievements.” --Margie Warrell, Forbes Columnist & Bestselling author of Stop Playing Safe: Rethink Risk. Achieve Outstanding Success and Find Your Courage: 12 Acts for Becoming Fearless in Work and Life.

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