The Rise of the Curator Class: Changing the Way We Buy, Sell, and Make Everything

by Steffon Davis

Overview

Pairing "big ideas" in marketing with the popular activity of content curation, The Rise of the Curator Class positions curation as a "humanization" movement that is restructuring the internet.

Curation is set to overturban the $2.2 trillion global creative industry, revolutionizing how we create, market, and discover content. In the era of content overload and fake news, in which everything to buy, listen to, read, or watch is available online, there is one group of people who have learned to thrive in this climate of superabundance: the curator class, whose influence and power grows as more people look to them as guides.

This new curator class is rewriting traditional curation, tackling the overload and making sense of it for others. In the past, curation was available to an elite few. Now, internet platforms such as Pinterest, Spotify, and Twitter empower hundreds of millions of people to curate their ideas for anyone who may be interested, revolutionizing how content is marketed and sold. The Rise of the Curator Class explains how curation is disrupting internet commerce as consumer trust moves farther away from traditional brands and closer to the curators who lead tastes, and it equips readers to think critically about how curation can work for them.

Product Details

ISBN-13:	9781440860492
Publisher:	Bloomsbury Academic
Publication date:	03/14/2019
Pages:	192
Product dimensions:	6.14(w) x 9.21(h) x 0.50(d)

About the Author

Steffon Davis is a product manager working on autonomous vehicles at Uber within its Advanced Technology Group in the San Francisco Bay Area. He is also the founder of the curation analytics platform Curalytics.

Table of Contents

Preface vii

Acknowledgments ix

Introduction xi

Part I The Rise of the Curator Class 1

Introduction to Part I: Content Overload 3

Chapter 1 Web 1.0 5

Chapter 2 Web 2.0 13

Chapter 3 Dawn of the Curation Age 37

Part II Curation Changes How You Make, Buy, and Sell Everything 47

Introduction to Part II: Curation Means Business 49

Chapter 4 Curators Transform Marketing 53

Chapter 5 Curators Revolutionize Buying 71

Chapter 6 The War for Curators 81

Part III How to Curate 93

Introduction to Part III: Everyone Is a Curator 95

Chapter 7 Curation Concepts 97

Chapter 8 Curation Principles 108

Chapter 9 Curation Practices 121

Chapter 10 The Collection 127

Chapter 11 Start Curating 132

Chapter 12 Curate in a World without Good or Bad Taste 136

Chapter 13 Similarity and Difference 140

Conclusion 149

Notes 151

Index 167

What People are Saying About This

Kevin L. Chen

"The rise of the internet and its subsequent firehose of information now necessitates curators. Steffon Davis's expertise on these curators shines through in his book, giving much-needed insight in this new economy. An important read for those in the social internet space."

Grant McCracken

"Steffon Davis’s great and necessary book is an opportunity to reckon with the best way to manage the riches of the internet. That we are curators, and how we are curators, will decide some big part of our (digital) future. "

Carol J. Smith

"Steffon Davis's book is an excellent resource for content makers to learn to embrace the new economy and harness the power of curation to impact their bottom line. The internet initially disseminated the power of knowledge to the masses, with broad, but lackluster results. We are in a new era, and Steffon Davis deftly detangles the practices of curation for information, products, and experiences."

Tina Chen

"Steffon Davis has written a fantastic primer for understanding the increasing need for curation in our 'information overload' world today. A must read for brands seeking to rejuvenate their marketing approach! "

Nastasha Tan

"This book is exceptionally inspiring and intellectually stimulating—Steffon Davis enlightens us with his unique perspective on curation and the opportunity to have a deeply meaningful relationship with our information and data."