The Practical Playbook: Public Health and Primary Care Together

by J. Lloyd Michener (Editor), Denise Koo (Editor), Brian C. Castrucci (Editor), James B. Sprague (Editor)

Overview

The entrenched separation of primary care and public health in the United States has been damaging and self-perpetuating. As both sectors struggle to meet their own challenges, population health has deteriorated due to their failure to integrate. For the first time, The Practical Playbook offers professionals in primary care and public health a roadmap to integrating their work with the larger goals of population health. Drawing on the experiences of hundreds of public health and primary care professionals from across the US, this book explains: · Why is population health important? · What are the practical steps that clinicians and public health professionals can take to work together to meet the needs of their community? · What are the signs that you're on the right track, and how can progress be sustained? Comprising case studies, practical recommendations, data resources, and commentaries from national leaders on both sides, The Practical Playbook is the new benchmark for primary care and public health practitioners working to improve population health.

Product Details

ISBN-13:	9780190222161
Publisher:	Oxford University Press
Publication date:	10/02/2015
Sold by:	Barnes & Noble
Format:	eBook
File size:	9 MB

About the Author

J. Lloyd Michener, MD, is Professor and Chair of the Department of Community and Family Medicine at the Duke University School of Medicine. Denise Koo, MD, MPH, is Advisor to the Associate Director for Policy, U.S. Centers for Disease Control and Prevention, and Advisor to the Assistant Secretary for Health, U.S. Department of Health and Human Services. Brian C. Castrucci, MA, is Chief Program and Strategy Officer at the de Beaumont Foundation. James B. Sprague, MD, is Chairman of the Board of the de Beaumont Foundation and its founding Chief Executive Officer.

Table of Contents

Foreword by J. Michael McGinnis About the editors Contributors Section I: Fundamentals of Partnerships Between Public Health and Primary Care 1. Why a Practical Playbook for Partnerships between Public Health and Primary Care? Denise Koo, J. Lloyd Michener, James B. Sprague, Brian C. Castrucci 2. The Value of Public Health and Primary Care Partnerships Brian C. Castrucci, J. Lloyd Michener, Densie Koo, James B. Sprague Essay I: Primary Care and Public Health: Partners for Population Health Julie K. Wood Essay II: The Value of Integration: Public Health, Primary Care, and Beyond Paul E. Jarris, Katie Sellers 3. Principles of Partnerships Between Public Health and Primary Care J. Lloyd Michener, Brian C. Castrucci, Denise Koo 4. Stages of Partnerships Between Public Health and Primary Care J. Lloyd Michener and Brian C. Castrucci Section II: Working Together 5. How to Have Difficult Conversations Justine Strand de Oliveira 6. Group Dynamics Mina Silberberg, Seamus Bhatt-Mackin 7. Pitching Your Project Justine Strand de Oliveira 8. Positioned for Sustainability Karen J. Minyard, Amanda Phillips Martinez, Tanisa Adimu 9. The Role of Early Wins in Long-Term Success Frederick S. Johnson Essay: The Value of Early Wins in Be Well Lake County Christina Arnold 10. Challenges of Working Together Lara Snyder Essay: Starting Off on the Right Foot: A Communication Strategy Is Essential Karen Remley 11. Leveraging Media Kate Reuterswärd Section III: Health and Health Care 12. The Practice of Public Health and How It Is Changing Brian C. Castrucci, Hugh H. Tilson, Denise Koo, Jonathon P. Leider 13. The Changing Landscape of Primary Care Andrew Bazemore, Russell Phillips, Robert L. Phillips, Jr 14. Addressing Social Determinants of Health Mina Silberberg and Brian C. Castrucci Essay: Creating a Culture of Health in Cambridge, MA Claude-Alix Jacob and Susan Feinberg 15. Community Health Assessments: Past, Present, and Future Kevin Barnett and Sara Rosenbaum Essay: Community Health Needs Assessments Benefit Communities and Hospitals Alike Philip Alberti and Ivy Baer 16. Leveraging the Affordable Care Act for Population Health Eduardo Sanchez 17. Partnering with Medicaid, Medicare, Public Health, and Primary Care to Improve Health Outcomes Sharon G. Moffatt, Monica Valdes Lupi, and Kathleen Nolan 18. Working With Accountable Care Organizations Joanne M. Conroy, Clese Erikson, and Coleen Kivlahan Essay I: Local Health Departments and a Primary Care Safety Net Robert M. Pestronk Essay II: Co-Locating Primary Care and Public Health Services Michelle J. Lyn 19. Return on Investment and Economic Evaluation Steven M. Teutsch, Denise Koo, and Scott D. Grosse Section IV: Working With Data 20. The Promise and Power of Using Data Together Brian C. Castrucci, Hugh H. Tilson, David A. Ross 21. Working With Data Mina Silberberg, Denise Koo, and Raymond J. King 22. Metrics: How to Select Them, How to Use Them Mina Silberberg and Denise Koo 23. Use of Electronic Health Records for Population Health Denise Koo, Raymond J. King, and Seth Foldy Essay I: Electronic Health Records: Forging Common Ground for Primary Care and Public Health Dave Ross Essay II: Public and Population Health IT in the Age of EHRs and the ACA: Expert Perspectives on Current Trends John W. Loonsk 24. Using Geographic Health Information Systems (GHIS) for Population Health Joshua L. Tootoo, Brian C.Castrucci, Pamela Maxson, Michele Casper, and Marie Lynn Miranda Essay: Shared Space: Using Geography to Identify Relationships and Increase Understanding in Primary Care and Public Health Robert L. Phillips, Jr. and Andrew Bazemore 25. Data and the Future of Public Health Jeffrey Engel Section V: Success Stories 26. San Diego, CA, Promotes Healthy Weight to Improve Community Health DK Shaila Serpas, Christina Khaokham, Sharon Hillidge, and Virginia Watson 27. Indiana Reduces the Burden of Asthma Virginia Watson 28. "Top-Down" and "Bottom-Up" Initiatives Create a Comprehensive Prescription Drug Overdose Prevention Program in North Carolina Virginia Watson Acronym list Glossary

Editorial Reviews

Reviewer: Vincent F Carr, DO, MSA, FACC, FACP (Uniformed Services University of the Health Sciences)
Description: This is a follow-up to a study detailed in Primary Care and Public Health: Exploring Integration to Improve Population Health, Institute of Medicine (National Academies Press, 2012).
Purpose: As a follow-up to the IOM study, this book lays out an approach to bridge the gap between traditional medicine, where individual physicians care for individual patients, and a more coordinated public health approach to the delivery of medical care.
Audience: Every clinician, public health worker, health policy administrator, medical school academician, and legislator can understand and draw wisdom from these fresh ideas on how to bridge the gap currently existing between medicine and public health.
Features: The book starts by exploring the theoretical interactions between medicine and public health, outlining the value of interjecting public health thinking and methodology into the debate. It moves on to look at the differences in language and demographics that will be impacted as the two fields begin to see the other's perspective. The third section goes into more depth on the issues and the fourth explores how the data can work together, what metrics have value to both disciplines, and. finally, some success stories to solidify the discussion. The references are very timely and there are suggested additional readings for background. One shortfall is the relatively brief discussion of the electronic health record debate, in particular the interoperability of the data and the difficulties experienced by private offices and hospitals with costs, interoperability, and regulatory questions that have not been resolved. While this is a tremendous work, there is the danger that it will be overlooked because of the lack of discussion of the electronic records issues.
Assessment: Every clinician can identify with the wish to have the system described in this book and with the reality that they have had little to no education on the interconnection of caring for individual patients and the bigger picture of public health consequences. This is a book that will carry on into the future only if the government regulations come in line with the need to bring public health into the clinician's office and find a way that clinicians can be reimbursed for the work they put into the system.

Doody's Review Service

"Highly recommended for offering insight and guidance on bridging the gap between primary care and public health." -Journal of Public Health Management and Practice

From the Publisher