Financial Times
Embodied habits matter deeply, as illustrated powerfully in Roberts' timely new book.
getAbstract
Business anthropologist Simon Roberts details how human intelligence includes “embodied” knowledge –something AI has not yet succeeded in replicating. Embodied knowledge derives from the body – through movement, muscle memory, sight, hearing, taste, smell and touch. It includes experiences that evoke deep sensory memories that permit action without thought and pattern recognition. These embedded memories enable you to feel, rather than merely reason, your way through many decisions. Roberts provides innovative examples of companies making better decisions by pairing data with experiential learning.
Genevieve Bell
This book is as timely as it is important. Bodies have always mattered but it takes a voice as clear as Simon Roberts to remind us of just how very much, and why embodiment should be a critical part of all our conversations about the future.
Martha Cotton
Has the potential to change the way you think about understanding people
Stefan Stern
Roberts shows us that our bodies, as well as our minds, have a vital role to play in the contribution that human beings make.
Booklist
Roberts, a British researcher and business anthropologist, explores how the body contributes to learning, including observation through senses, understanding others by replicating their movements, and repeating actions until they become part of the unconscious. In a world increasingly reliant on data, surveys, and studies, Roberts proposes stepping away from computers and immersing researchers in people's actual environments, using this firsthand physical data to design products, make policy decisions, and spark creativity… [M]any of his conclusions are fascinating and present a convincing argument for listening to our body and appreciating its essential contributions.
The Guardian
A lovely account that explains why executives, financiers, policy makers (and everybody else) needs to embrace walking in someone else's shoes.
From the Publisher
Embodied habits matter deeply, as illustrated powerfully in Roberts' timely new book.
