The Power of Ethnic Media: A How-to Guide for Communication Professionals

by Yurina Melara

Overview

Dive into the intricacies of ethnic media with this comprehensive guide, tailored for individuals seeking insights into its motivations and operations. Whether driven by curiosity or necessity, this resource equips you to harness the formidable influence and engagement of ethnic media to amplify a diverse range of public relations and marketing campaigns.

Product Details

BN ID:	2940186019695
Publisher:	Yurina Melara
Publication date:	10/02/2023
Sold by:	Barnes & Noble
Format:	eBook
File size:	555 KB

About the Author

Yurina Melara Valiulis, Ph.D., originally from San Salvador, El Salvador, is a media communications strategist with over two decades of experience in journalism and public relations in the United States.
She is a passionate advocate for equity and representation in media outlets and newsrooms.
Currently, she works as a Press Secretary in a California state office; and she lives in Los Angeles with her husband, two children and three cats.

Editorial Reviews

Often portrayed as parroquial and irrelevant by mainstream operatives, Ethnic media is an essential tool for newer communities to integrate their journey into the American experience. This guide provides invaluable insight to the core of this vibrant melting pot.

La Opinión - Armando Varela

This guide has been customized to meet the needs of organizations looking for comprehensive insights into the operations and working with ethnic media.

Solkens Multicultural Marketing Firm - Anna Vue

This guide has been expertly customized by the authors to meet the needs of those looking for a comprehensive insight into the operations and motives of ethnic media. The comprehension of ethnic media not only helps students and professionals but also motivates them to accept diversity in their communication strategies.

CalState Fullerton - Dr. Ricardo Valencia