The Power of Business en Espanol: 7 Fundamental Keys to Unlocking the Potential of the Spanish-Language Hispanic Market

by Jose Cancela, Carlos Harrison

Overview

Este libro da a los lectores las claves simples para entender a la gente, el mercado y la cultura, de cómo hacer frente a muchos dialiects de españoles, a aprender, donde este consumidor español dominante realmente vive y gasta el dinero.

Product Details

ISBN-13:	9780061749728
Publisher:	HarperCollins Publishers
Publication date:	10/13/2009
Sold by:	HARPERCOLLINS
Format:	NOOK Book
Pages:	224
File size:	759 KB
Language:	Spanish

About the Author

José Cancela has direct in-market experience in the top fifty Hispanic markets, and throughout his twenty-five-plus-year Hispanic media career has worked with companies like P&G, Toyota, Verizon, Kellogg's, Pepsi, and countless other major U.S. advertisers in their outreach to the Hispanic community. Today he heads Hispanic USA Inc., a full-service Hispanic marketing consulting firm whose client roster includes ING, Group 1 Auto, ABC Radio en Español, ESPN Deportes Radio, and U. S. Century Bank. He lives in Miami, Florida.