Table of Contents
Acknowledgments ix
Foreword David S. Weinstein 1
Preface 5
Introduction 11
Part I Industry Overview: The Golden Age to the Digital Age
Chapter 1 The Golden Age to the Digital Age 19
Chapter 2 Game-changing Podcasts 29
Chapter 3 Industry Trends and Statistics 36
Part II Podcasting Platforms
Chapter 4 What Is Your Podcasting Goal? 53
Chapter 5 Denning Your Audience 62
Chapter 6 Choosing Your Podcasting Platform 70
Chapter 7 Editing Your Podcast 81
Part III The Host(s), Listener, Producer Factor
Chapter 8 Be the Host, Get a Host or Co-host? 89
Chapter 9 The Host(s): Role and Expectations 97
Chapter 10 The Producer: Role and Expectations 104
Part IV Let's Create Your Podcast!
Chapter 11 The Production Process 115
Chapter 12 Writing Scripts, Intros, Outros and Journaling 121
Chapter 13 Fiction Podcasts 131
Chapter 14 Show Topics: Plan Ahead of Time 139
Chapter 15 Interacting with Guests (On- and Off-Air) 146
Chapter 16 The Guests: Creators, Experts and Influences 152
Chapter 17 Overcoming Common Issues 161
Part V Marketing Your Podcast
Chapter 18 Perception Is Reality 171
Chapter 19 Advertising and Social Media 187
Chapter 20 Podcasting for Business 199
Conclusions: The Final Presentation 215
Bibliography 217
Index 221
