The Philosophy of Rhetoric / Edition 1

The Philosophy of Rhetoric / Edition 1

by I. A. Richards
ISBN-10:
0195007158
ISBN-13:
9780195007152
Pub. Date:
12/31/1965
Publisher:
Oxford University Press
ISBN-10:
0195007158
ISBN-13:
9780195007152
Pub. Date:
12/31/1965
Publisher:
Oxford University Press
The Philosophy of Rhetoric / Edition 1

The Philosophy of Rhetoric / Edition 1

by I. A. Richards

Paperback

$37.99 Current price is , Original price is $37.99. You
$37.99 
  • SHIP THIS ITEM
    Qualifies for Free Shipping
  • PICK UP IN STORE
    Check Availability at Nearby Stores
  • SHIP THIS ITEM

    Temporarily Out of Stock Online

    Please check back later for updated availability.


Overview

Our communication is limitedby misunderstanding. Rhetoric, as Professor Richards defines it, is the study of misunderstanding and its remedies. The conventional rules of the old rhetoric and the formulations of scientific language have narrow application to conversational speech; Professor Richard's definition of rhetoric is based on a practical question: how do words work in discourse? To answer this question, he examines the interaction of words with each other and with their contexts, showing how a continual synthesis of meaning, or "principle of metaphor," gives life to discussion. It is through comprehension of the way meaning changes in discourse that we can better control and animate our use of words, and so decrease misunderstanding.

Product Details

ISBN-13: 9780195007152
Publisher: Oxford University Press
Publication date: 12/31/1965
Series: Galaxy Books
Edition description: New Edition
Pages: 144
Sales rank: 625,807
Product dimensions: 5.36(w) x 8.41(h) x 0.37(d)
Age Range: 14 - 18 Years
From the B&N Reads Blog

Customer Reviews