The Pay Per Click Marketing Guide

by Alan Smith

Overview

PPC stands for Pay-Per-Click - a popular advertising technique on the Internet. Found
on websites, advertising networks, and especially on search engines, PPC advertising
involves sponsored links that are typically in the form of text ads. These are usually
placed close to search results, where an advertiser pays a particular amount to visitors
who click on these links or banners and land on the advertiser's web page.

Product Details

BN ID:	2940016047980
Publisher:	Alan Smith
Publication date:	01/19/2013
Sold by:	Barnes & Noble
Format:	eBook
Pages:	11
File size:	315 KB