The New (Ab)Normal

by Yossi Sheffi

Overview

Much has been written about Covid-19 victims, how scientists raced to understand and treat the disease, and how governments did (or did not) protect their citizens. Less has been written about the pandemic's impact on the global economy and how companies coped as the competitive environment was upended.

In his new book, "The New (Ab)Normal," MIT Professor Yossi Sheffi maps how the Covid-19 pandemic impacted business, supply chains, and society. He exposes the critical role supply chains play in helping people, governments, and companies to manage the crisis. The book draws on executive interviews, pandemic media coverage, and historical analyses. Sheffi also builds on themes from his books "The Resilient Enterprise" (2005) and "The Power of Resilience" (2015) to suggest how companies can become more resilient in the face of uncertainty. The author paints a compelling picture of how the Covid-19 virus is changing many facets of human life and what our post-pandemic world might look like. This must-read book helps companies and entrepreneurs to redefine their business models and adjust to a fast-evolving economic landscape.

Product Details

BN ID:	2940162676027
Publisher:	Yossi Sheffi
Publication date:	11/01/2020
Sold by:	Barnes & Noble
Format:	eBook
Sales rank:	522,176
File size:	2 MB

About the Author

Dr. Yossi Sheffi is the Elisha Gray II professor of Engineering Systems at the Massachusetts Institute of Technology, where he serves as Director of the MIT Center for Transportation and Logistics (CTL). He is an expert in systems optimization, risk analysis and supply chain management, which are the subjects he researches and teaches at MIT, both at the MIT School of Engineering and at the Sloan School of Management. From 2007 to 2011 he served as Head of MIT's Engineering Systems Division. In these years he set up the administrative structure, launched a successful PhD program, hired and promoted several faculty members and set the long term strategy of the division.

Under his leadership, CTL launched many new educational, research, and industry/ government outreach programs, leading to substantial growth. He is the director of MIT's Master of Engineering in Logistics degree which he founded and launched in 1998. In 2003 he launched the MIT-Zaragoza program, building a new logistics university in Spain based on a unique international academia, government and industry partnership. In 2007 he became the director of the MIT Engineering Systems Division, where he set a strategy, revamped the PhD program, and set the division for future growth. In 2008 he launched the Center for Latin-American Logistics Innovation in Bogota, Colombia, with participation of dozens of Latin-American universities and businesses. In 2011 Yossi launched the Malaysia Institute for Supply Chain Innovation (MISI), a partnership between CTL and the government of Malaysia.

Outside the university, Prof. Sheffi has consulted with numerous government agencies as well as leading manufacturing, retail and transportation enterprises all over the world. He is also an active entrepreneur, having founded five successful companies, and a sought-after speaker in corporate and professional events.

He obtained his B.Sc. from the Technion in Israel in 1975, his S.M. from MIT in 1977, and Ph.D. from MIT in 1978. He now resides in Boston, Massachusetts.

More information is available at http://web.mit.edu/sheffi/

Editorial Reviews

The pandemic has brought to everyone's attention the importance of supply chains. In any industry, including my own, flexibility and adaptability have become critically important, in particular as the world is moving to more e-commerce and enhanced omnichannel operations. Yossi Sheffi's thought-provoking book shows how companies have leveraged these attributes and what competitive strategies will be effective in a post-pandemic world.

Chairman & CEO, Prologis - Hamid Moghadam

In the early stages of the pandemic, demand surged, and production halted in many parts of the world. In his fresh and insightful book, Yossi Sheffi examines how supply chains flexed in response to these challenges—and how the COVID-19 pandemic will continue to shape the business landscape into the future. It is a must-read for anyone seeking insights into how to lead during this abnormal time and beyond.

Chief Executive Officer, U.S. Chamber of Commerce - Thomas J. Donohue

As one of the world's preeminent experts on supply chain strategy and resilience, MIT's Yossi Sheffi has a track record of publishing trailblazing books. This age-defining book is his latest triumph. There is an urgent need for clear, incisive, and well-supported thinking on how companies can emerge stronger from the Covid-19 pandemic, and The New (Ab)Normal delivers. Essential reading for any executive.

The Thoma Professor of Operations, Information & Technology, Stanford Graduate School of Business - Hau Lee

Any executive looking for guidance on how the Covid-19 pandemic is redefining supply chains should read this book. Yossi Sheffi analyses how the pandemic has accelerated trends that were shaping supply chains before the coronavirus struck as well as the changes that are unique to the crisis. A must-read book for supply chain, procurement, finance, and technology professionals.

CEO, Council of Supply Chain Management Professionals - Rick Blasgen