The New Web Typography: Create a Visual Hierarchy with Responsive Web Design

by Stephen Boss, Jason Cranford Teague

Overview

With a vast selection of typefaces now available, there is no excuse for using boring typography in web design. The New Web Typography: Create a Visual Hierarchy with Responsive Web Design shows you how to implement web-safe fonts to create visually appealing and multi-browser-friendly websites while encouraging you to develop designs that express your own unique typographic voice.

This book discusses general principles for choosing typefaces for on-screen display and tips for creating a visual hierarchy that works on monitors, tablets, and smartphones. It shares some of the authors’ personal experiences to illustrate situations where one font would be more effective than another in giving readers an optimized experience that includes quick download times and an overall aesthetically pleasing presentation.

Since good typography is good web design, font selection is a critical aspect of web design. The New Web Typography is more than a simple overview of web typography. It provides practical advice and examples that help you make good decisions in choosing fonts for web design.

 

Key Features

• Demonstrates how to implement responsive web typography, with up-to-date HTML5 and CSS3 code
• Uses case studies and examples to enhance instruction
• Provides practical tips on special techniques for implementing webfonts and searching and using webfont libraries
• Encourages you to develop a unique typographic voice

Product Details

ISBN-13:	9781315318875
Publisher:	CRC Press
Publication date:	08/19/2016
Sold by:	Barnes & Noble
Format:	eBook
Pages:	244
File size:	4 MB

About the Author

Jason Cranford Teague designed the first web based magazine, Computer Mediated Communications, in 1994 and has been at the forefront of digital innovation ever since. He is the co-founder and lead creative at The Cranford Teague Group, which specializes in digital communication strategies. Learn more at www.cranfordteague.com.

Stephen Boss has consulted on type projects for Fairchild, JP Morgan Chase, Bumble and bumble, and Oshkosh. His work has been featured around the world, including in several publications and as part of the Seybold's New Type Gallery exhibition, a show which travelled from New York City to England, the Royal Academy of Art in the Hague, and finally to Harvard, where it is archived. He is also in the designer database in the Klingspor Museum in Offenbach, Germany. Interested in developing typefaces with a unique vernacular, he founded Emboss Fonts in 1995.

Table of Contents

Overview
Choosing the Right Typeface
Building a Fluid Font Stack

Type Basics
What Is a Glyph
What Is a Font
Understanding Type on the Web

Find Fonts
Solutions for Fonts on the Web
Adding Fonts to the Font Stack
Web Safe Fonts
Webfonts
Installing Webfonts on Your Computer
The End User License Agreements and You
Webfont Service Bureaus

Choose
Types of Type
What Your Font Has to Have
What to Look For
Combining Type
Choosing Type Checklist

Style
Constancy in Styles
Style Weight
Styling Italic and Oblique
Styling Color
Type Effects
Styling Text with Borders and Backgrounds

Scale
Understand Relative and Absolute Unit Types
Type Size and Line Height
Type Space
Text Alignment

Space
Type Space 1

Iconography
When to Use Icons
Choosing Icons
Responsive Icons
Using Webfont Icons
Styling Webfont Icons

Hierarchy
Do Not Design by Default
From Box to Grid
Body Copy
Navigation and Controls
Guiding the Reader’s Eye
Balancing Readability and Retention
Contrasting Type
Typography at Hand

Appendix