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Overview
You'll have fun while you learn:
- Where ideas come from
- The true history of history
- Why most people don't like ideas
- How great managers make ideas thrive
- The importance of problem finding
- The simple plan (new for paperback)
Since its initial publication, this classic bestseller has been discussed on NPR, MSNBC, CNBC, and at Yale University, MIT, Carnegie Mellon University, Microsoft, Apple, Intel, Google, Amazon.com, and other major media, corporations, and universities around the world. It has changed the way thousands of leaders and creators understand the world. Now in an updated and expanded paperback edition, it's a fantastic time to explore or rediscover this powerful view of the world of ideas.
"Sets us free to try and change the world." Guy Kawasaki, Author of Art of The Start
"Small, simple, powerful: an innovative book about innovation." Don Norman, author of Design of Everyday Things
"Insightful, inspiring, evocative, and just plain fun to read. It's totally great." John Seely Brown, Former Director, Xerox Palo Alto Research Center (PARC)
"Methodically and entertainingly dismantling the cliches that surround the process of innovation." Scott Rosenberg, author of Dreaming in Code; cofounder of Salon.com
"Will inspire you to come up with breakthrough ideas of your own." Alan Cooper, Father of Visual Basic and author of The Inmates are Running the Asylum
"Brimming with insights and historical examples, Berkun's book not only debunks widely held myths about innovation, it also points the ways toward making your new ideas stick." Tom Kelley, GM, IDEO; author of The Ten Faces of Innovation
Product Details
ISBN-13: | 9781449389628 |
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Publisher: | O'Reilly Media, Incorporated |
Publication date: | 09/14/2010 |
Pages: | 225 |
Product dimensions: | 5.50(w) x 8.40(h) x 0.80(d) |
About the Author
His ambition in life is to fill the above bookshelf, which is by his writing desk, with books he has written. If he were smarter, he’d have picked a smaller shelf.
He’s based in Seattle, WA, but speaks often all around the world speaking about creativity and other topics he’s written about. If you’d like to hire him to speak at an event, head over here: www.scottberkun.com. You can watch videos of him in action and get in touch.
Table of Contents
Commitment to research accuracy xiii
Preface for the paperback edition xv
Chapter 1 The myth of epiphany 1
Chapter 2 We understand the history of innovation 17
Chapter 3 There is a method for innovation 35
Chapter 4 People love new ideas 53
Chapter 5 The lone inventor 69
Chapter 6 Good ideas are hard to find 83
Chapter 7 Your boss knows more about innovation than you 97
Chapter 8 The best ideas win 111
Chapter 9 Problems and solutions 127
Chapter 10 Innovation is always good 139
Chapter 11 Epilogue: Beyond hype and history 153
Chapter 12 Creative thinking hacks 167
Chapter 13 How to pitch an idea 175
Chapter 14 How to stay motivated 187
Appendix: Research and recommendations 193
Photo credits 205
Acknowledgments 207
How to help this book: A request from the author 211
About the author 213
Index 215