The Moral of the Story: A Storyteller's Guide to Helping Brands Build Relationships with People

by Jeff Freedman

Overview

In a world where people can learn about a brand's products and services from friends, family, and other trusted sources at the touch of a screen, brands must reconsider how they interact and build relationships with people.In this insightful and instructive book on brand marketing and storytelling, advertising agency veteran and CEO Jeff Freedman shares his personal journey of discovering how successful brands build strong relationships with people. Through stories of his own personal and business experiences, Freedman guides readers on how to discover and share the moral of their story to become a brand that audiences love.The Moral of the Story is a must-read that will cause you to rethink how you represent your brand and help build lasting, authentic relationships that will enable your brand to thrive.

Product Details

ISBN-13:	9781977530011
Publisher:	CreateSpace Publishing
Publication date:	11/26/2017
Pages:	166
Product dimensions:	6.00(w) x 9.00(h) x 0.35(d)

About the Author

Jeff Freedman is the founder and CEO of Boston advertising agency, Small Army. He is also the founder and CEO of Small Army for a Cause, the nonprofit organization behind Be Bold, Be Bald!-the national cancer fundraiser inspired by the loss of his friend and business partner.

A regular speaker, panelist, and blogger, Jeff shares his experiences with brand storytelling, relationship building, business leadership, and corporate social responsibility.He currently lives in Newton, MA with his wife and two children.