The Media Industries and their Markets: Quantitative Analyses

by P. Badillo (Editor), J. Lesourd (Editor)

Overview

This book looks at quantitative studies on media markets, examining economic environment, supply and concentration in the media, and demand. It presents the most recent econometric research on the media and their markets, and provides insights on media enterprises, such as, corporate strategy, marketing and advertizing.

Product Details

ISBN-13:	9780230277700
Publisher:	Palgrave Macmillan UK
Publication date:	09/17/2010
Series:	Applied Econometrics Association Series
Edition description:	2010
Pages:	231
Product dimensions:	5.40(w) x 8.60(h) x 0.80(d)

About the Author

PATRICK-YVES BADILLO is a Professor at Aix-Marseille University, France; formerly Director of the School of Journalism and Communication of Marseille, 1997-2008; Director and Founder of the Research Institute on Information and Communication; Project Manager, French National Research Agency. Recent publications: Les 100 mots des Télécommunications, Le Nomadisme Numérique, Le Calcul Intensif, Ecologie des Médias.

JEAN-BAPTISTE LESOURD is a Professor at Université de la Méditerranée, France (School of Journalism and Communication of Marseille). He is collaborating with several universities worldwide: University of Geneva (School of Business) in Switzerland, and the University of Western Australia (School of Economics and Commerce). He is interested in economic and financial information, in the economics of media, and in the ethics of financial communication. He has published several books and a number of refereed papers.

Table of Contents

List of Figures vii

List of Tables ix

Acknowledgements xi

Notes on the Contributors xii

Foreword Dominique Roux xiv

1 Introduction Patrick-Yves Badillo Jean-Baptiste Lesourd 1

2 Impediments to a Global Information Society Robert G. Picard 14

3 Transformation of Internet-based Companies' Business Models: Ten Years after the Dot.com Burst Christophe Garonne Félix Weygand 26

4 The Management of a Hybrid Broadcasting Model: Reconciling Public and Commercial Interests Suzana Zilic Fiser 49

5 The Dynamics of Media Business Models: Innovation, Versioning and Blended Media Patrick-Yves Badillo Dominique Bourgeois 64

6 The Dynamics of Media Concentration: The American Experience Eli M. Noam 87

7 Measuring Media Concentration for the Purposes of Ensuring Pluralism and Diversity Petros Iosifidis 108

8 Concentration in the French Press Industry: Quantitative Analysis Patrick-Yves Badillo Jean-Baptiste Lesourd 125

9 The Effects of Competition on the Profitability of European Television Channels Juan P. Artero Cristina Etayo Mónica Herrero Mercedes Medina Alfonso Sánchez-Tabernero 141

10 Preference for Flat-Rate Media Access Fees: A Behavioural Economics Interpretation Hitoshi Mitomo Tokio Otsuka 155

11 Explaining Prices Paid for Television Ad Time: the Purchasing Profile Model W. Wayne Fu Hairong Li Steven S. Wildman 171

12 Advertising Media Strategies in the Film Industry Caroline Elliott Rob Simmons 195

13 Demand for Movies in Europe and the Effects of Multiplex Diffusion Orietta Dessy Marco Gambaro 207

14 Quantitative Analyses of the Media Industries and of Their Markets: Concluding Comments Orhan Güvenen 220

Index 226