The Media Industries and their Markets: Quantitative Analyses
This book looks at quantitative studies on media markets, examining economic environment, supply and concentration in the media, and demand. It presents the most recent econometric research on the media and their markets, and provides insights on media enterprises, such as, corporate strategy, marketing and advertizing.
"1102011242"
The Media Industries and their Markets: Quantitative Analyses
This book looks at quantitative studies on media markets, examining economic environment, supply and concentration in the media, and demand. It presents the most recent econometric research on the media and their markets, and provides insights on media enterprises, such as, corporate strategy, marketing and advertizing.
109.99
In Stock
5
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The Media Industries and their Markets: Quantitative Analyses
231![The Media Industries and their Markets: Quantitative Analyses](http://img.images-bn.com/static/redesign/srcs/images/grey-box.png?v11.10.4)
The Media Industries and their Markets: Quantitative Analyses
231Hardcover(2010)
$109.99
109.99
In Stock
Product Details
ISBN-13: | 9780230277700 |
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Publisher: | Palgrave Macmillan UK |
Publication date: | 09/17/2010 |
Series: | Applied Econometrics Association Series |
Edition description: | 2010 |
Pages: | 231 |
Product dimensions: | 5.40(w) x 8.60(h) x 0.80(d) |
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