The Martial Arts Business Arena: Investment, Politics, Profit

by Yong Jae Ko, H. R. Friman, Andrew Tharp

Overview

Reading this anthology will help martial art students better understand differences between traditional schools and those that focus solely on profit. Owners can deepen their business acumen and utilize information provided in these chapters to shape their schools' program. Of course many are influenced by martial art organizations that may be established on a local level, national or international. As an addition to your regular studies of martial art techniques and traditions, the information you'll find here can certainly broaden one's view of the martial arts as a business arena.

Product Details

ISBN-13:	9781893765818
Publisher:	Via Media Publishing
Publication date:	08/04/2022
Sold by:	Barnes & Noble
Format:	eBook
Pages:	60
File size:	877 KB

Table of Contents

• Blinded by the Light: Politics and Profit in the Martial Arts, by H. Richard Friman, Ph.D. 
• Martial Arts Marketing: Putting the Customer First, by Yong Jae Ko, Ph.D.
• The Globalization of Martial Arts: The Change of Rules for New Markets, by Yong-jae Ko, Ph.D. and Jin-bang Yang, Ph.D.
• Nihonto: A Legal Perspective on Japanese Swords and Their Intrinsic Value, by Andrew Tharp, Ph.D.