The Marketing Maven Method: Secrets of a Maven:

by Lindsey Carnett

Overview

You shouldn't have to wonder whether an expensive marketing campaign will connect with your target audiences. With The Marketing Maven Method, you won't. You'll know exactly what you should do, how and why you should do it, and how to measure your results. Throughout this book, you'll read about the different tactics used in each step of the Marketing Maven Method to take the guesswork out of marketing and get win after win for your business.

Insights360 is the first phase of The Marketing Maven Method. This step is all about uncovering key insights about your industry and competitors. In this section, you'll learn how to highlight the most vulnerable channels to take market share from your competitors and map the path of least resistance for fast revenue growth.

Strategy360 is the second phase of The Marketing Maven Method. After completing your
Insights360 deep dive marketing research, it's time to turn those new insights into an actionable marketing roadmap. In this section, you'll learn how to use your research data and consumer personas to document specific tactics that encourage your audiences to take action.

The last phase of The Marketing Maven Method is Implementation360-where the rubber meets the road. This is where we put all the key learnings from Insights360 and Strategy360 into action. During this section, you'll read about the different techniques used to execute the marketing strategies and to help you attain your desired outcomes.

Product Details

ISBN-13:	9798989794225
Publisher:	Marketing Maven
Publication date:	12/21/2023
Edition description:	The Marketing Maven Method ed.
Pages:	104
Sales rank:	386,962
Product dimensions:	5.00(w) x 8.00(h) x 0.44(d)

About the Author

Lindsey Carnett, CEO and President of Marketing Maven, is a marketing and public relations professional who developed The Marketing Maven Method to help businesses exceed their marketing and growth goals. A two-time honoree of Inc. 5000 Fastest Growing Independently Owned Companies in America as well as an Entrepreneur 360 Most Entrepreneurial Companies In America award recipient, Carnett has taken her business expertise globally to enlighten marketing peers, clients and students about best practices in using PR to drive sales, improve organic SEO, and grow a positive online reputation.

In addition to her speaking success, Lindsey’s copy has appeared in Glamour, Cosmopolitan, and Allure, and she has appeared on TheStreet.com, National Public Radio (NPR), The Doctors, The Jeff Probst Show, Telemundo, and local ABC, NBC and CBS morning news programs, as well as USA Today, PR Week, Forbes Woman among others. Most recently Carnett received a Top Women in Business Award from Pacific Coast Business Times, a Silver Stevie Award as Female Entrepreneur of the Year, was named a Top 25 Largest Women Owned Business in San Fernando Valley Business Journal and received multiple 40 Under 40 Awards.

A NCAA collegiate women’s soccer captain and officer in the American Marketing Association, she received her B.A. degree from California Lutheran University in Spanish and Communications with an emphasis in Public Relations and Advertising. She is a proud member of the Cherokee Nation, and her business certifications include WBE, WOSB, 8(a), DBE, CPUC, Metro and WBENC.

In The Marketing Maven Method: Secrets of a Maven, Carnett shares the results-focused process she uses to give fellow entrepreneurs a competitive advantage to generate more investment, take market share from competitors faster, and improve product development and go-to-market speed. This book breaks down the three unique stages of The Marketing Maven Method—Insights360, Strategy360, and Implementation360—that Carnett has fine-tuned through over a decade of successful campaigns and over $1 billion of earned revenue for happy clients.