Amy Juers shares her intuitive insights in The Marketing Edge: A Sharper Way to Approach Building a Brand with practical tips on performing a SWOT analysis; crafting SMART goals; building buyer personas; defining your unique value proposition; using storytelling to your advantage; building a positive company culture; getting the most out of your website; performing market research and data mining; and combining the power of PR, marketing, and advertising.
As a 25-year veteran of the industry, Amy Juers believes the future of any organization depends on understanding your current position in the market while envisioning the heights you'd like your business to reach. To be successful, businesses must be willing to devote time and energy to the actions that lead to more clients, increased revenue, and business longevity such as: strategic planning, brand positioning, marketing and advertising, employee participation, website maximization, and strategic outsourcing.
The Marketing Edge: A Sharper Way to Approach Building a Brand offers 10 blockbuster chapters:
Chapter 1: Strategic Planning (The Key to Brand Optimization)
Chapter 2: Brand Strategy (Making Your Business Memorable)
Chapter 3: Marketing Strategy (Mapping the Customer Journey)
Chapter 4: The Company Culture (Turning Employees into Brand Ambassadors)
Chapter 5: Developing Your Website (The Window to Your Business)
Chapter 6: Market Research (Get to Know Your Audience & Your Competition)
Chapter 7: Public Relations (Build a Positive Image & Reputation)
Chapter 8: Advertising (Best Practices)
Chapter 9: Your Marketing Team (Should You Outsource?)
Chapter 10: Tech Stack (A Resource List)
