The Long View: Career Strategies to Start Strong, Reach High, and Go Far
The Chairman & CEO of OgilvyOne Worldwide and career advisor extraordinaire, Brian Fetherstonhaugh, outlines the three stages of a long, successful work life and offers guidance to plan ahead and get the most out of each phase.

The world of careers is vastly different than it was just five years ago—more choices, more competition, and relentless change in how we define work-life. It can be difficult to understand our options and plan for a prosperous future.

Where can you go for answers? Colleges may teach us academic and technical skills, and there are places to look for tips on how to write a resume or prep for a job interview. But is it enough?

Brian Fetherstonhaugh, CEO of OgilvyOne Worldwide, understands this dilemma and how to navigate it. He believes we need more than tactics—we need robust, road-tested strategies that combine old-school wisdom with new-school context so that we can flourish in the new professional reality. In The Long View, Fetherstonhaugh shows us the three distinct but interconnected stages of a career, and how we build ‘fuel’ at every step along the way to create long-term success. The Long View teaches us new ways of finding jobs, new methods to build careers that last, and a new definition of “work” that embraces life-satisfaction and happiness.

The Long View offers highly practical exercises that challenge you to rethink how to assess your skills, invest your time and expand your personal network, and provides a framework for facing tough job decisions. With insights drawn from interviews with a variety of professionals—who share both success stories and cautionary tales—The Long View will help you establish your own path for overcoming obstacles and making the best choices for a long, accomplished, and rewarding career.

“THE LONG VIEW is one of the most practical and comprehensive guides to a meaningful career that I have read. Whether you are just starting your search for a job or trying to get a career back on track, start by reading The Long View.”—Tom Rath, best-selling author of ARE YOU FULLY CHARGED?, EAT, MOVE, SLEEP, and STRENGTHSFINDER 2.0

“THE LONG VIEW is the career guide you’ve been looking for—forward-thinking advice from a seasoned business leader. Brian Fetherstonhaugh offers practical exercises, useful advice—and deep insights into what a meaningful career looks and feels like.”—Susan Cain, co-founder of Quiet Revolution and New York Times bestselling author of QUIET: The Power of Introverts in a World That Can’t Stop Talking
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The Long View: Career Strategies to Start Strong, Reach High, and Go Far
The Chairman & CEO of OgilvyOne Worldwide and career advisor extraordinaire, Brian Fetherstonhaugh, outlines the three stages of a long, successful work life and offers guidance to plan ahead and get the most out of each phase.

The world of careers is vastly different than it was just five years ago—more choices, more competition, and relentless change in how we define work-life. It can be difficult to understand our options and plan for a prosperous future.

Where can you go for answers? Colleges may teach us academic and technical skills, and there are places to look for tips on how to write a resume or prep for a job interview. But is it enough?

Brian Fetherstonhaugh, CEO of OgilvyOne Worldwide, understands this dilemma and how to navigate it. He believes we need more than tactics—we need robust, road-tested strategies that combine old-school wisdom with new-school context so that we can flourish in the new professional reality. In The Long View, Fetherstonhaugh shows us the three distinct but interconnected stages of a career, and how we build ‘fuel’ at every step along the way to create long-term success. The Long View teaches us new ways of finding jobs, new methods to build careers that last, and a new definition of “work” that embraces life-satisfaction and happiness.

The Long View offers highly practical exercises that challenge you to rethink how to assess your skills, invest your time and expand your personal network, and provides a framework for facing tough job decisions. With insights drawn from interviews with a variety of professionals—who share both success stories and cautionary tales—The Long View will help you establish your own path for overcoming obstacles and making the best choices for a long, accomplished, and rewarding career.

“THE LONG VIEW is one of the most practical and comprehensive guides to a meaningful career that I have read. Whether you are just starting your search for a job or trying to get a career back on track, start by reading The Long View.”—Tom Rath, best-selling author of ARE YOU FULLY CHARGED?, EAT, MOVE, SLEEP, and STRENGTHSFINDER 2.0

“THE LONG VIEW is the career guide you’ve been looking for—forward-thinking advice from a seasoned business leader. Brian Fetherstonhaugh offers practical exercises, useful advice—and deep insights into what a meaningful career looks and feels like.”—Susan Cain, co-founder of Quiet Revolution and New York Times bestselling author of QUIET: The Power of Introverts in a World That Can’t Stop Talking
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The Long View: Career Strategies to Start Strong, Reach High, and Go Far

The Long View: Career Strategies to Start Strong, Reach High, and Go Far

by Brian Fetherstonhaugh
The Long View: Career Strategies to Start Strong, Reach High, and Go Far

The Long View: Career Strategies to Start Strong, Reach High, and Go Far

by Brian Fetherstonhaugh

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Overview

The Chairman & CEO of OgilvyOne Worldwide and career advisor extraordinaire, Brian Fetherstonhaugh, outlines the three stages of a long, successful work life and offers guidance to plan ahead and get the most out of each phase.

The world of careers is vastly different than it was just five years ago—more choices, more competition, and relentless change in how we define work-life. It can be difficult to understand our options and plan for a prosperous future.

Where can you go for answers? Colleges may teach us academic and technical skills, and there are places to look for tips on how to write a resume or prep for a job interview. But is it enough?

Brian Fetherstonhaugh, CEO of OgilvyOne Worldwide, understands this dilemma and how to navigate it. He believes we need more than tactics—we need robust, road-tested strategies that combine old-school wisdom with new-school context so that we can flourish in the new professional reality. In The Long View, Fetherstonhaugh shows us the three distinct but interconnected stages of a career, and how we build ‘fuel’ at every step along the way to create long-term success. The Long View teaches us new ways of finding jobs, new methods to build careers that last, and a new definition of “work” that embraces life-satisfaction and happiness.

The Long View offers highly practical exercises that challenge you to rethink how to assess your skills, invest your time and expand your personal network, and provides a framework for facing tough job decisions. With insights drawn from interviews with a variety of professionals—who share both success stories and cautionary tales—The Long View will help you establish your own path for overcoming obstacles and making the best choices for a long, accomplished, and rewarding career.

“THE LONG VIEW is one of the most practical and comprehensive guides to a meaningful career that I have read. Whether you are just starting your search for a job or trying to get a career back on track, start by reading The Long View.”—Tom Rath, best-selling author of ARE YOU FULLY CHARGED?, EAT, MOVE, SLEEP, and STRENGTHSFINDER 2.0

“THE LONG VIEW is the career guide you’ve been looking for—forward-thinking advice from a seasoned business leader. Brian Fetherstonhaugh offers practical exercises, useful advice—and deep insights into what a meaningful career looks and feels like.”—Susan Cain, co-founder of Quiet Revolution and New York Times bestselling author of QUIET: The Power of Introverts in a World That Can’t Stop Talking

Product Details

ISBN-13: 9781682302934
Publisher: Diversion Books
Publication date: 09/06/2016
Pages: 246
Sales rank: 674,832
Product dimensions: 5.50(w) x 8.50(h) x 0.70(d)

About the Author

Brian has led OgilvyOne Worldwide to the forefront of the digital revolution. His far-ranging passions include eCommerce, social CRM, long-range career planning, and how corporate cultures need to evolve in the digital world. Brian was born and raised in Montreal, Canada. He plays hockey on Sunday nights, and plays guitar and harmonica in a rock band, aptly named Plan B.

Table of Contents

Introduction: The Career Revolution 11

1 Principles and Tools 19

Chapter 1 Executive Summary: The Long View Career Method 21

The Problem 21

5 Things You Need to Know to Build a Career Plan 22

5 Things You Need to Do to Bring Your Career Plan to Life 24

The Result 26

Chapter 2 The Three Big Career Stages 27

Stage 1 Start Strong by Taking on Fuel 28

Stage 2 Reach High by Focusing on Your Strengths 28

Stage 3 Go Far by Passing the Torch and Reigniting the Flame 29

Chapter 3 Fuel 32

Fuel #1 Transportable Skills 33

Fuel #2 Meaningful Experiences 44

Fuel #3 Enduring Relationships 47

Fuel-Summary 50

Chapter 4 The Career Math Exercise 51

Start With Career Math 51

What Does This Career Math Mean? 55

Chapter 5 Career Inventory & Ecosystem 56

Fuel #1 Transportable Skills 56

Fuel #2 Meaningful Experiences 58

Fuel #3 Enduring Relationships aka Your Career Ecosystem 59

Annual Career Value Size-Up 67

Chapter 6 Your Personal Time Portfolio 73

Chapter 7 Career Path Navigator 83

The ROI of an MBA 88

2 Tactics Through the Stages 97

Chapter 8 Stage One-Starting Strong 99

Get in the Game 100

Stage 1 Starting Strong-Summary 115

Chapter 9 Stage Two-Reaching High 129

As a Leader, What is Your Cruising Altitude? 145

Advice for a New Leader on Day One 146

What the Experts Look for in CEO Candidates 150

Stage 2 Reach High-Summary 152

Chapter 10 Stage Three-Going Far 154

How Will You Invest in You? 164

Stage 3 Go Far-Summary 167

3 Careers and Real Life 171

Chapter 11 Careers and Parenthood 173

Coming Back After an Absence 183

Careers and Parenthood-Summary 192

Chapter 12 Going Global 193

Going Global-Summary 202

Chapter 13 Overcoming Adversity 204

Chapter 14 The Future of Careers 218

Will I Be Replaced By a Machine? 219

Where and How Will I Find Work in the Future? 230

How Will I Spend My Time? 234

Will I Outlast My Money? 236

How Will Work Make Me Happy? 236

Paid Jobs I've Done in My Life and What I Learned 242

Acknowledgments 243

Key References & Suggested Reading 247

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