The Little Book that Saves Your Assets: What the Rich Do to Stay Wealthy in Up and Down Markets

by David M. Darst, James J. Cramer (Foreword by)

Overview

"Insightful, tidy, essential, provocative, and witty . . ."

—Jerry Goodman, a.k.a Adam Smith,author of The Money Game and Supermoney

The markets seem so crazy these days that an investor—and we're all investors now with our 401(k)s, retirements, and college educations to finance—hardly knows where to turn. While we struggle, the affluent seem to do just fine. How do they do it? Two words: asset allocation. No one knows this better than David Darst, one of the world's foremost and visionary experts on what it takes to make the most with your money.

In The Little Book That Saves Your Assets, Darst distills his immense knowledge into a gem of a guide that anyone can use. Based on a lifetime of clear thinking and innovative research borne out of decades of real-world experience, this book presents the art and science of asset allocation in a crisp, down-to-earth fashion. It's like having your own chief investment strategist on call, just as the wealthy have, to guide you through the turbulent waters of the global financial markets.

Page by page, Darst describes the practical principles behind the process of managing your money in today's challenging investment climate and stresses the substantial investment returns that the right mix of stocks, bonds, cash, gold, real estate, commodities, and other assets can bring to your portfolio. He also explains the critical concept of correlation and how to spread your investments among uncorrelated asset classes to enhance returns and reduce the risks of long-term investing.

With the burden of investment responsibility shifted squarely onto the shoulders of individuals, positioning your portfolio for optimal long-term performance has taken on even greater meaning. Bottom line: if you don't manage your investments in a professional fashion, you'll suffer for it. With The Little Book That Saves Your Assets as your guide, Darst will put you on a path that will help you maximize your returns and achieve your life goals. Whether you decide to do it on your own or with the help of a trusted advisor, you need to understand the ins and outs of asset allocation, and this book will help you learn what the wealthy have long known—that 80% of investment returns are found to come from correct asset allocation.

Wealthy individuals and financial institutions have successfully used the asset allocation strategies outlined by David Darst to protect and grow their assets. Let The Little Book That Saves Your Assets show you how to do this too.

Product Details

ISBN-13:	9781118045411
Publisher:	Wiley
Publication date:	01/06/2011
Series:	Little Books. Big Profits , #19
Sold by:	JOHN WILEY & SONS
Format:	eBook
Pages:	240
File size:	924 KB

About the Author

David M. Darst is a Managing Director at Morgan Stanley. He serves as Chief Investment Strategist of the firm's Global Wealth Management Group and is the Chairman of the Asset Allocation Committee. Darst is also the founding president of the Morgan Stanley Investment Group. Prior to joining Morgan Stanley in 1996, he was with Goldman Sachs for over twenty years, where he served as a senior executive in the Equities Division. Darst is often quoted in the New York Times, Wall Street Journal, and Financial Times, among others. He is also a frequent guest on CNBC, Bloomberg, and FOX News. He earned his MBA from Harvard Business School and received a BA in economics from Yale University. Darst is a CFA charterholder.

Table of Contents

Foreword.

Introduction.

Chapter One. We All Do It (Even If We Don't Realize It).

Chapter Two. Everyone Needs an Uncle Frank.

Chapter Three. Building Your House.

Chapter Four. Parts of the Whole – Combining Dreams into a Plan.

Chapter Five. Two Strategies to Win the Battle for Investment Survival.

Chapter Six. Do You Know Where You Are Going?

Chapter Seven. Mix, Don't Match.

Chapter Eight. Our Minds, Our Selves.

Chapter Nine. The Jockey Matters as Much as the Horse.

Chapter Ten. Riding Out Storms.

Chapter Eleven. Build Your House on These Rocks.

Chapter Twelve. Count to Zen.

Chapter Thirteen. Seven Quick Ways to Ruin.

Chapter Fourteen. The Road Less Traveled that You Should Take Right Now.

Who Are You? (Determining Your Investment Profile).

What Do You Think? (Determining Your Investment Outlook).

What Works For You? (Determining Your Investment Selection).

Don't Take My Word for It.

Acknowledgments.