The Little Black Book of Innovation: How It Works, How to Do It

by Scott D. Anthony

Overview

Innovation may be the hottest discipline around today—in business circles and beyond. And for good reason. Innovation transforms companies and markets. It’s the key to solving vexing social problems. And it makes or breaks professional careers. For all the enthusiasm the topic inspires, however, the practice of innovation remains stubbornly impenetrable.

No longer. In The Little Black Book of Innovation, long-time innovation expert Scott D. Anthony draws on stories from his research and field work with companies like Procter&Gamble to demystify innovation. In his trademark conversational and lively style, Anthony presents a simple definition of innovation, breaks down the essential differences between types of innovation, and illuminates innovation’s vital role in organizational success and personal growth.

This unique hybrid of professional memoir and business guidebook also provides a powerful 28-day program for mastering innovation’s key steps:

• Finding insight
• Generating ideas
• Building businesses
• Strengthening innovation prowess in your workforce and organization

With its wealth of illustrative case studies and vignettes from a range of companies around the globe, this engaging and potent playbook is a must-read for anyone seeking to turn themselves or their companies into true innovation powerhouses.

Product Details

ISBN-13:	9781422142288
Publisher:	Harvard Business Review Press
Publication date:	12/20/2011
Sold by:	Barnes & Noble
Format:	eBook
Pages:	208
File size:	2 MB

About the Author

Scott D. Anthony is the managing director of Innosight, a global strategic innovation consulting and investment firm. He is the head of Innosight’s Asian headquarters in Singapore. He has worked with clients ranging from national governments to companies in industries as diverse as healthcare, telecommunications, consumer products, and software. He has authored The Silver Lining and coauthored Seeing What’s Next and The Innovator’s Guide to Growth.

Table of Contents

Preface xi

Introduction My Innovation Journey 1

Part 1 Laying the Foundation

Chapter 1 The Innovation Imperative 15

Chapter 2 The Masters of Innovation 35

Chapter 3 The Mount Rushmore of Innovation 59

Chapter 4 Innovation's Seven Deadly Sins 71

Part 2 The 28-Day Innovation Program

Week 1 Discovering Opportunities 87

Week 2 Blueprinting Ideas 127

Week 3 Assessing and Testing Ideas 167

Week 4 Moving Forward 207

Conclusion The Innovator's Pledge 247

Appendix 253

Notes 261

Index 271

Acknowledgments 279

About the Author 283

Editorial Reviews

“Great wit and insight" — The Economic Times

“Highly recommended.” — Choice magazine

“Innovation knowledge is locked up in relatively dense books or in people's heads. [Anthony] makes innovation more accessible, to help readers realise their full potential.” — Engineering and Technology Magazine

“This book is insightful, with actionable tips to increase an organisation’s innovation capacity. It is easy and essential reading for business leaders and their teams.” — Business Executive

“The core of the book is a very practical 28-day programme on innovation. Anthony cuts through much jargon and sums up the key ideas and imperatives for those who wish to innovate. Written in a light-hearted and sometimes humorous style, it also draws on the authors own innovation journey including some early failures.” — The Irish Times

“This ‘little black book’ is a quick-read how-to book that boils down the principles of innovation to discreet ideas anyone can understand,” — BizEd

“The Little Black Book of Innovation is one of the most thought-provoking business books I’ve read recently, one of those “whacks on the side of the head” that one needs from time to time.” — Business Standard

“At just 304 pages and about 6-by-9 inches in size, you can easily take this book places—and it may do the same for you.” — Directorship

"Powerful for a team, this is the kind of book that can help a group of people start producing innovative ideas…" — 800 CEO READ

From the Publisher