The Librarian's Nitty-Gritty Guide to Content Marketing

by Laura Solomon

Overview

Making content marketing concepts bite-sized and easily digestible, this guide shows libraries how to market effectively by focusing on what library users find useful and relevant.

Product Details

ISBN-13:	9780838914328
Publisher:	American Library Association
Publication date:	04/11/2016
Pages:	128
Product dimensions:	6.00(w) x 9.00(h) x 0.30(d)

About the Author

Laura Solomon is library services manager for the Ohio Public Information Network and former web applications supervisor for the Cleveland Public Library. She has been doing web development and design and conducting classes in public libraries and as an independent consultant for more than a decade. In 2009, the Ohio Library Council recognized her for her role in saving more than $147 million of public library funding by utilizing her expertise in social media tools. She was tapped as one of Library Journal’s “Movers and Shakers” for 2010. She earned her MLS from Kent State and was awarded her MCIW (Master Certified Internet Webmaster) in 2004.