Andrea Ragnetti
Our lives and our businesses are faster and broader than ever. As such, they are also more complex and difficult to manage, for both customers and managers. Therefore, achieving simplicity in both our products and our organizations will be crucial for securing market share. No one has seen this more clearly than John Maeda, the Master of Simplicity. The Laws of Simplicity is a clear and incisive guide for making simplicity the paramount feature of our products; it's also a road map for constructing a more meaningful world.
Tom Peters
I planned to skim/sample John Maeda's book, then decide to endorse itor not. I quickly found myself mesmerizedand thence the only issue was deciding what were the strongest words I could muster in support of The Laws of Simplicity. The book is important; and Maeda has made an absurdly complex subjectsimplicityapproachable and usable. Bravo! I hope the people who design the products I'll acquire in the next ten years take this book to heart.
Endorsement
I planned to skim/sample John Maeda's book, then decide to endorse itor not. I quickly found myself mesmerizedand thence the only issue was deciding what were the strongest words I could muster in support of The Laws of Simplicity. The book is important; and Maeda has made an absurdly complex subjectsimplicityapproachable and usable. Bravo! I hope the people who design the products I'll acquire in the next ten years take this book to heart.
Tom Peters
From the Publisher
If brevity is the soul of wit, simplicity is the soul of design. John Maeda uses the concept of simplicity to get at the nature of human thought and perception while drawing out tangible applications for business, technology, and life in general. The Laws of Simplicity is thoroughly optimistic, entertaining, and erudite, just as you would expect from Maeda. It is also the most compelling one hundred pages of design writing I have read this year.
Rob Forbes, Founder, Design Within Reach
Rob Forbes
If brevity is the soul of wit, simplicity is the soul of design. John Maeda uses the concept of simplicity to get at the nature of human thought and perception while drawing out tangible applications for business, technology, and life in general. The Laws of Simplicity is thoroughly optimistic, entertaining, and erudite, just as you would expect from Maeda. It is also the most compelling one hundred pages of design writing I have read this year.