The Laws of Attraction Marketing

by Joe Villeneuve

Overview

Referrals have historically been the most important way to bring in clients. With the Digital Age now in high gear, how do we merge Social Media in the Digital Age with our need to effectively build our referral base in a consistent, cohesive way? What would you want past clients taking with them and presenting to your potential future clients for you? You’ll find the answers in the “Laws of Attraction Marketing”. Attraction Marketing has been around for a long time. It is probably the most basic and most effective form of marketing that exists. Every successful business, even the unsuccessful ones, practice some form of attraction marketing every day. Referrals are an example and one of the most widely used form we all know and love. When you get a referral, why did you get it? That lead didn’t just come walking in your door, or just happened to “find your name” in any number of arbitrary locations…did it? Someone you know, probably a past client, gave this new lead your name and number and recommended you to them, right? What was that recommendation based on? Your good looks (maybe), your great personality (well…?), or was it based on the fact your previous client was so happy with the work you did for them, they couldn’t wait to tell someone else. Enter…the new lead. Now, what was it that the previous client “took with them” from their experience with you that made them want to tell the world about you? The answer is what makes attraction marketing work. The answer is credibility...and that credibility is based on the understanding and belief that you are an expert in your field, and your product and/or service have a lot of value. That is the basis of attraction marketing, and that is why it works so well. The concept and practice is nothing new…what’s new, are the tools and methods of how to apply them…specifically on the internet. That is what we are about to discuss now. Attraction marketing is the easiest way to show the world just who you are, where you are, what you can do, and why you should be the one to do it for them. First and foremost, you are an Expert…act like it. Experts have all the answers, or at least that is the impression they give. We all know that nobody knows everything there is to know on a topic, but the more you know, or the more answers you have access to, the more others will respect that knowledge and want to follow your advice. Naturally, if you are thought of as the expert, they will also take your advice on any suggestions you make…or on any product you recommend. That includes your own…by default. If you are in fact that expert they see, and you recommend your own products in the mix, that expertise gives your products the same credibility as yourself. It’s a natural, valid progression. So you want to be an expert, but you don’t have all the answers? Then know who does, and team up with them.

Product Details

BN ID:	2940013577060
Publisher:	Joe Villeneuve
Publication date:	11/07/2011
Sold by:	Barnes & Noble
Format:	eBook
File size:	71 KB

About the Author

Joe Villeneuve has been designing energy efficient homes for over 30 years. For ten of those years he was the featured speaker at a national seminar focused on educating both home owners and builders on the merits and methods of energy efficient home design and Construction. Mr. Villeneuve has branched off into custom rendering providing photo realistic renderings, inside and out, of homes before and after construction. This service is provided for both his own designs as well as for others. In addition, he provides a plan conversion service taking existing plans and converting them to energy efficient designs.
Using the experience of 30 plus years designing homes as well as his experienced as Featured Speaker for the National seminars, Joe has gained a practical knowledge of marketing in the 21st century much of which the content of this book is based on. This experience, and the concept of Attraction Marketing, has allowed Joe to develop a number of other highly successful businesses for himself as well as for others. Joe has taken the most important tool for business, the referral, and simply applied it to the 21st century using the most important tool of this century, the internet, to develop the rules found in this book. I know you will enjoy them.