The Japanese Automobile Industry: A Business History

by Koichi Shimokawa, T. Barker

Overview

An account of the Japanese automobile industry, which focuses on its business success as a relative latecomer to the worldwide market. It profiles the leading producers, such as Toyota, Nissan, Honda and Mitsubishi, and highlights the features of their success in management and design.

Product Details

ISBN-13:	9780485112702
Publisher:	Bloomsbury Academic
Publication date:	11/05/2001
Series:	Applied Psychology: Individual, Social
Pages:	200
Product dimensions:	5.50(w) x 8.50(h) x 0.62(d)

Editorial Reviews

With the possible exception of electronics, automobiles come first to mind as both the driving force and the front runner of Japan's post-war economic growth. Shimokawa (business administration, Hosei U., Tokyo) provides a brief history of the industry then examines such features as the structure, labor relations, the parts industry, sales and distribution, and the major companies. Annotation c. Book News, Inc., Portland, OR (booknews.com)

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