This new supply chain management case study illuminates the interplay between demand management and production strategies at TractParts, a leading Indian manufacturer of pumps, engines, electric motors, and transformers. It presents the firm's seasonal demand patterns, shows how they might be met through either "chase" or "level" strategies, and challenges readers to identify potential cost savings by shifting demand via discounting. Focusing on realistic issues and challenges throughout, this case study offers exceptional value to both students and practitioners. Authors: Abhishek Shinde and Dileep More, both from the Indian Institute of Management.
This new supply chain management case study illuminates the interplay between demand management and production strategies at TractParts, a leading Indian manufacturer of pumps, engines, electric motors, and transformers. It presents the firm's seasonal demand patterns, shows how they might be met through either "chase" or "level" strategies, and challenges readers to identify potential cost savings by shifting demand via discounting. Focusing on realistic issues and challenges throughout, this case study offers exceptional value to both students and practitioners. Authors: Abhishek Shinde and Dileep More, both from the Indian Institute of Management.
The Interface between Demand Management and Production Strategies at TractParts
4The Interface between Demand Management and Production Strategies at TractParts
4Product Details
ISBN-13: | 9780133586084 |
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Publisher: | Pearson Education |
Publication date: | 09/07/2013 |
Series: | Pearson Cases in Supply Chain Management and Analytics |
Sold by: | Barnes & Noble |
Format: | eBook |
Pages: | 4 |
File size: | 384 KB |
Age Range: | 18 Years |