The Intentional Entrepreneur: Bringing Technology and Engineering to the Real New Economy

by David L. Bodde

Overview

The Intentional Entrepreneur will help technology professionals and student of business, engineering, or science learn the art of entrepreneurship. David Bodde emphasizes the real-world experience of men and women who are creating new ventures that will survive in the post-bubble economy. The book adds structure and context to its stories with chapters interpreting recent research on business models, marketing, new venture finance, and intellectual property. Unlike most books on entrepreneurship, The Intentional Entrepreneur gives special emphasis to technology markets throughout.

Product Details

ISBN-13:	9781317456223
Publisher:	Taylor & Francis
Publication date:	07/08/2016
Sold by:	Barnes & Noble
Format:	eBook
Pages:	240
File size:	3 MB

About the Author

Bodde, David L.

Table of Contents

Chapter 1 A Tale of Two Entrepreneurs; Chapter 2 Creating the Opportunity; Chapter 3 Marketing the Better Mousetrap; Chapter 4 Evolution and Competition in Technology Markets; Chapter 5 Technology and the Fight for Competitive Advantage; Chapter 6 A Tale of Two Entrepreneurs The Journey Continued Through Heights and Valleys; Chapter 7 New Venture Finance An Entrepreneur’s Perspective; Chapter 8 Building Competitive Advantage from Intellectual Capital; Chapter 9 Corporate Entrepreneurship Two Perspectives; Chapter 10 The Real New Economy; Chapter 11 Toward a Personal Entrepreneurial Strategy;