Table of Contents
IntroductionMy (All New!) Creative CollectivePart 1 Getting to Know Yourself and Your BusinessChapter 1: Setting the Scene for Success Setting Goals, Build a Nurturing Space, Staying Inspired, Translating an Idea into a Reality
Chapter 2: Branding Your Business Who Are Your Customers?, What's Your Message and Look?, What's in a Name?, Developing a Logo
Chapter 3: Establishing Basic Business Practices What Kind of Business Are You?, The Next Steps, Collecting Money, Pricing Your Work, Hiring Help
Part 2 Spreading the Word and ImagesChapter 4: Marketing Basics Marketing Defined, Essential Marketing Materials, Photographs are Key
Chapter 5: Your Craft Community Making Connections, Online Communities, Reaching Out to Your Fellow Crafters
Chapter 6: Blogging
Blogs and Websites Defined, Basic Setup, Writing a Successful Blog, What’s your Online Look?, Give and Take, Creating an Online Newsletter
Chapter 7: Advertising and Publicity
Advertising Online, Be Your Own Best Ad Agency, Attracting Media Attention, Approaching Media
Chapter 8: Social Media Choosing an Avatar and a Name, Twitter, Facebook, Pinterest, Instagram, Flickr, Follow Me, Follow You, VideoPart 3 Getting Down to SellingChapter 9: The Craft Fair Scene First Things to Know, The Fair Application Process, Getting the Word, Preparing for the Fair, Designing Your Booth Space, Fair Day Etiquette, Starting Your Own Craft FairChapter 10: Selling in Online Stores Evaluating Marketplaces, Setting Up Your Online Shop, Customer Service, Answering Customer Questions and CommentsChapter 11: Selling In Brick-and-Mortor Stores Getting Your Foot in the Door, Persuasive Leave-Behind Materials, Meeting with the Store/Owner Manager, Selling on ConsignmentChapter 12: Get Creative: Other Selling Options and Opportunities Join a Co-Op, Teach a Course, Hold Trunk Shows, Host House Parties, Offer Kits and Patterns Parting Advice Resources Index