This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media.
1100203478
- Details the study of audiences and how it is changing in relation to digital media
- Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world
- Offers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached today
- Argues that the field works best by identifying particular 'audience problems' and applying the best theories and research methods available to solving them
- Includes contributions from some of the most outstanding international scholars in the field
The Handbook of Media Audiences
This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media.
- Details the study of audiences and how it is changing in relation to digital media
- Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world
- Offers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached today
- Argues that the field works best by identifying particular 'audience problems' and applying the best theories and research methods available to solving them
- Includes contributions from some of the most outstanding international scholars in the field
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The Handbook of Media Audiences
560The Handbook of Media Audiences
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45.0
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Product Details
ISBN-13: | 9781444340501 |
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Publisher: | Wiley |
Publication date: | 03/21/2011 |
Series: | Global Handbooks in Media and Communication Research , #5 |
Sold by: | JOHN WILEY & SONS |
Format: | eBook |
Pages: | 560 |
File size: | 1 MB |
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