Table of Contents
List of Illustrations viii
Acknowledgments x
Introduction: Sociolinguistics in the Global Era 1 Nikolas Coupland
Part I Global Multilingualism, World Languages, and Language Systems 29
1 Globalization, Global English, and World English(es): Myths and Facts 31 Salikoko S. Mufwene
2 Language Systems 56 Abram De Swaan
3 The Global Politics of Language: Markets, Maintenance, Marginalization, or Murder? 77 Tove Skutnabb-Kangas and Robert Phillipson
4 World Languages: Trends and Futures 101 Ulrich Ammon
5 Language Policy and Globalization 123 Thomas Ricento
6 Panlingual Globalization 142 Jonathan Pool
7 The Spread of Global Spanish: From Cervantes to reggaetón 162 Clare Mar-Molinero
8 New National Languages in Eastern Europe 182 Brigitta Busch
Part II Global Discourse in Key Domains and Genres 201
9 Localizing the Global on the Participatory Web 203 Jannis Androutsopoulos
10 Globalizing the Local: The Case of an Egyptian Superhero Comic 232 Theo van Leeuwen and Usama Suleiman
11 Language and the Globalizing Habitus of Tourism: Toward A Sociolinguistics of Fleeting Relationships 255 Adam Jaworski and Crispin Thurlow
12 Globalization and Language Teaching 287 David Block
13 Discursive Constructions of Global War and Terror 305 Adam Hodges
14 Has God Gone Global? Religion, Language, and Globalization 323 Annabelle Mooney
Part III Language, Values, and Markets under Globalization 347
15 Language as Resource in the Globalized New Economy 349 Monica Heller
16 Language and Movement in Space 366 Jan Blommaert and Jie Dong
17 Indexing the Local 386 Barbara Johnstone
18 Ecolinguistics and Globalization 406 Arran Stibbe
19 The Chinese Discourse of Human Rights and Glocalization 426 Shi-Xu
20 Meanings of 'Globalization': East and West 447 Peter Garrett
21 Languages and Global Marketing 475 Helen Kelly-Holmes
Part IV Language, Distance, and Identities 493
22 Shadows of Discourse: Intercultural Communication in Global Contexts 495 Claire Kramsch and Elizabeth Boner
23 Unraveling Post-Colonial Identity through Language 520 Rakesh M. Bhatt
24 At the Intersection of Gender, Language, and Transnationalism 540 Ingrid Piller and Kimie Takahashi
25 Globalization and Gay Language 555 William L. Leap
26 Metroethnicities and Metrolanguages 575 John C. Maher
27 Popular Cultures, Popular Languages, and Global Identities 592 Alastair Pennycook
28 Global Representations of Distant Suffering 608 Lilie Chouliaraki
29 Global Media and the Regime of Lifestyle 625 David Machin and Theo van Leeuwen
Index 644