The Good Life: Sacramento's Consumer Culture
Mass consumption is a defining feature of modern American culture. During the 20th century, mass production, discretionary income, and modern advertising combined to create and fulfill demand for more products than ever before. From butchers and bakers to big-box retailers, the story of the buying and selling of goods tells the history of our
cities from a unique perspective. The Good Life approaches Sacramento's history from the bottom up, with a look at the city's past from the perspective of ordinary citizens. From the gold rush to the dot-com bubble and beyond, it tells the story of changing times, changing styles, and changing fortunes, and their effects on the lives of the people of Sacramento.
"1112655404"
The Good Life: Sacramento's Consumer Culture
Mass consumption is a defining feature of modern American culture. During the 20th century, mass production, discretionary income, and modern advertising combined to create and fulfill demand for more products than ever before. From butchers and bakers to big-box retailers, the story of the buying and selling of goods tells the history of our
cities from a unique perspective. The Good Life approaches Sacramento's history from the bottom up, with a look at the city's past from the perspective of ordinary citizens. From the gold rush to the dot-com bubble and beyond, it tells the story of changing times, changing styles, and changing fortunes, and their effects on the lives of the people of Sacramento.
11.49 In Stock
The Good Life: Sacramento's Consumer Culture

The Good Life: Sacramento's Consumer Culture

by Steven M. Avella
The Good Life: Sacramento's Consumer Culture

The Good Life: Sacramento's Consumer Culture

by Steven M. Avella

eBook

$11.49  $12.99 Save 12% Current price is $11.49, Original price is $12.99. You Save 12%.

Available on Compatible NOOK devices, the free NOOK App and in My Digital Library.
WANT A NOOK?  Explore Now

Related collections and offers

LEND ME® See Details

Overview

Mass consumption is a defining feature of modern American culture. During the 20th century, mass production, discretionary income, and modern advertising combined to create and fulfill demand for more products than ever before. From butchers and bakers to big-box retailers, the story of the buying and selling of goods tells the history of our
cities from a unique perspective. The Good Life approaches Sacramento's history from the bottom up, with a look at the city's past from the perspective of ordinary citizens. From the gold rush to the dot-com bubble and beyond, it tells the story of changing times, changing styles, and changing fortunes, and their effects on the lives of the people of Sacramento.

Product Details

ISBN-13: 9781439614150
Publisher: Arcadia Publishing SC
Publication date: 05/19/2008
Sold by: Barnes & Noble
Format: eBook
Pages: 160
File size: 21 MB
Note: This product may take a few minutes to download.

About the Author

Steven M. Avella is the author of Sacramento: Indomitable City, and is a history professor and past history department chair at Marquette University.

Table of Contents


Acknowledgments     viii
Introduction     x
"The Selling Force" Mass Consumption, Sacramento-Style     13
"You Can't Live Without Them Here" Automobiles     39
"Push the Cart Around and 'Round" Grocery Shopping     67
"Preeminently a City of Homes" Housing     93
"The Advantageous Display of Goods" Department Stores and Shopping Malls     121
Afterword     149
Bibliography     150
Index     155
From the B&N Reads Blog

Customer Reviews