Table of Contents
Introduction 1
1 The Experimenters: Charles Eliot and Abbott Lawrence Lowell 11
2 A Search for Mission and Method: Edwin Gay 21
3 The "Scientist": Frederick W. Taylor 30
4 The First Decade: 1910-1919 42
5 The Case for the Case Method 46
6 The Idealist: Wallace Brett Donham 54
7 The Benefactors: George Baker, Sr. and Jr 66
8 Doctor Who?: Elton Mayo 76
9 A Decade in Review: 1920-1929 91
10 The First Broadside: Abraham Flexner 97
11 Friends in High Places 101
12 The Marriage of Moral Authority and Managerial Control 111
13 The Venture Capitalist: Georges Doriot 120
14 A Decade in Review: 1930-1939 130
15 The West Point of Capitalism 135
16 The Darling of the Business Elite: Donald David 140
17 From the "Retreads" to the Crème de la Crème 147
18 Temporary Support of the Workingman 160
19 The Class the Dollars Fell On: The '49ers 167
20 A Decade in Review: 1940-1949 175
21 Organization Man and the Corporate Cocoon 182
22 The Power Elite 188
23 The Hidden Hand 199
24 The Specialists: Robert Schlaifer and Howard Raiffa 213
25 The Philanthropist: Henry Ford II 219
26 Spreading the Gospel 227
27 Gentlemen (and a Few Ladies) 237
28 The Legitimizer: Alfred Chandler 243
29 A Decade in Review: 1950-1959 253
30 Peak Influence 257
31 The Good, the Bad, and the Ugly 264
32 The Case Against the Case Method 277
33 A Decade in Review: 1960-1969 285
34 The Myth of the Well-Educated Manager 290
35 Harvard Business Review: Origins, Heyday, and Scandal 293
36 Can Leaders Be Manufactured? 308
37 Can Entrepreneurship Be Learned? 319
38 The Second Broadside: Derek Bok 334
39 Managing Our Way to Economic Decline 342
40 A Decade in Review: 1970-1979 353
41 The Subversive Nature of a Social Conscience 360
42 The Murder of Managerialism 365
43 Managerialism Was Already Dead 384
44 The Kindergarten Class Play 392
45 Monetizing It 400
46 The Monopolist: Michael Porter 411
47 Self-Interest, with a Side Dish of Ethics 428
48 Life Out of Balance 442
49 A Decade in Review: 1980-1989 453
50 The Money Mill 465
51 The Thorn in Their Side 483
52 A Decade in Review: 1990-1999 490
53 The Microsoft of Business Schools 500
54 The Men Who Would Be President 503
55 The Shame: Jeff Skilling 512
56 The High Art of Self-Congratulation 525
57 The Loyalty Program 530
58 The CEO Pay Gap 538
59 A Decade in Review: 2000-2009 545
60 The Next Generation 554
61 Nitin Nohria for President 564
Epilogue: Can HBS Lead the Way Forward? 575
Author's Note 579
Notes 583
Index 627