B2B sales and marketing executives have been hard-hit by increasing sales demands, plummeting budgets, and highly touted techniques that promise more than they deliver. The Fundamentals of Business-to-Business Sales & Marketing shows executives how to integrate traditional B2B selling methods with effective and proven new technologies.
Covering database marketing, microclustering, accurate ROI measurement, and more, this no-nonsense book provides a dynamic, hands-on approach for selling more while spending less, and meeting today's relentless revenue and margin demands.
B2B sales and marketing executives have been hard-hit by increasing sales demands, plummeting budgets, and highly touted techniques that promise more than they deliver. The Fundamentals of Business-to-Business Sales & Marketing shows executives how to integrate traditional B2B selling methods with effective and proven new technologies.
Covering database marketing, microclustering, accurate ROI measurement, and more, this no-nonsense book provides a dynamic, hands-on approach for selling more while spending less, and meeting today's relentless revenue and margin demands.
![The Fundamentals of Business-to-Business Sales & Marketing](http://img.images-bn.com/static/redesign/srcs/images/grey-box.png?v11.10.4)
The Fundamentals of Business-to-Business Sales & Marketing
256![The Fundamentals of Business-to-Business Sales & Marketing](http://img.images-bn.com/static/redesign/srcs/images/grey-box.png?v11.10.4)
The Fundamentals of Business-to-Business Sales & Marketing
256eBook
Related collections and offers
Product Details
ISBN-13: | 9780071435819 |
---|---|
Publisher: | McGraw Hill LLC |
Publication date: | 08/22/2003 |
Sold by: | Barnes & Noble |
Format: | eBook |
Pages: | 256 |
File size: | 734 KB |