The Frictionless Organization: Deliver Great Customer Experiences with Less Effort
Learn how frictionless organizations cut costs, grow revenue, and create loyal fans by creating products and services that work so well, their customers never have to contact them for the wrong reasons.

This book will help any customer-facing organization deliver better customer experiences, save money, and increase revenue. Veteran customer service experts Bill Price and David Jaffe, coauthors of the bestseller The Best Service Is No Service, explain how organizations can design products, sales, and support so that customer effort is reduced or, better still, removed. This simplicity for the customer is what Price and Jaffe call frictionless.

The book defines a straightforward methodology, drawing on more than thirty practical examples from leading companies across four continents. The approach provides a radically different way for the whole business to focus on the customer experience. It explains how any organization can look at all customer interactions as potential opportunities for improvement and question whether they are helpful or represent symptoms of friction.

Lower friction innovators are disrupting established businesses in every industry. This detailed guide shows how any business—from start-ups to major multinational corporations—can remove friction. Being frictionless has become a strategic necessity, and now this strategy is available to any organization.
1140191091
The Frictionless Organization: Deliver Great Customer Experiences with Less Effort
Learn how frictionless organizations cut costs, grow revenue, and create loyal fans by creating products and services that work so well, their customers never have to contact them for the wrong reasons.

This book will help any customer-facing organization deliver better customer experiences, save money, and increase revenue. Veteran customer service experts Bill Price and David Jaffe, coauthors of the bestseller The Best Service Is No Service, explain how organizations can design products, sales, and support so that customer effort is reduced or, better still, removed. This simplicity for the customer is what Price and Jaffe call frictionless.

The book defines a straightforward methodology, drawing on more than thirty practical examples from leading companies across four continents. The approach provides a radically different way for the whole business to focus on the customer experience. It explains how any organization can look at all customer interactions as potential opportunities for improvement and question whether they are helpful or represent symptoms of friction.

Lower friction innovators are disrupting established businesses in every industry. This detailed guide shows how any business—from start-ups to major multinational corporations—can remove friction. Being frictionless has become a strategic necessity, and now this strategy is available to any organization.
29.95 In Stock
The Frictionless Organization: Deliver Great Customer Experiences with Less Effort

The Frictionless Organization: Deliver Great Customer Experiences with Less Effort

The Frictionless Organization: Deliver Great Customer Experiences with Less Effort

The Frictionless Organization: Deliver Great Customer Experiences with Less Effort

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Overview

Learn how frictionless organizations cut costs, grow revenue, and create loyal fans by creating products and services that work so well, their customers never have to contact them for the wrong reasons.

This book will help any customer-facing organization deliver better customer experiences, save money, and increase revenue. Veteran customer service experts Bill Price and David Jaffe, coauthors of the bestseller The Best Service Is No Service, explain how organizations can design products, sales, and support so that customer effort is reduced or, better still, removed. This simplicity for the customer is what Price and Jaffe call frictionless.

The book defines a straightforward methodology, drawing on more than thirty practical examples from leading companies across four continents. The approach provides a radically different way for the whole business to focus on the customer experience. It explains how any organization can look at all customer interactions as potential opportunities for improvement and question whether they are helpful or represent symptoms of friction.

Lower friction innovators are disrupting established businesses in every industry. This detailed guide shows how any business—from start-ups to major multinational corporations—can remove friction. Being frictionless has become a strategic necessity, and now this strategy is available to any organization.

Product Details

ISBN-13: 9781523000142
Publisher: Berrett-Koehler Publishers
Publication date: 06/21/2022
Pages: 304
Sales rank: 1,015,405
Product dimensions: 6.00(w) x 9.10(h) x 1.20(d)

About the Author

Bill Price was Amazon’s first global vice president of customer service and is the founder and president of Driva Solutions, dedicated to creating highly effective customer contact strategies and operations. He has more than thirty-five years experience directing major operations and consulting to more than 160 leading companies.

David Jaffe is the founder and coowner of LimeBridge Australia, which specializes in improving the customer experience and operations in large companies. In 2004, Jaffe founded the Chief Customer Officer Forum in Australia, which has a membership of thirty-five leading companies.

Price and Jaffe are the coauthors of The Best Service Is No Service and Your Customer Rules!

Table of Contents

Preface xi

Introduction and Overview 1

Chapter 1 Understand 21

What Is "Understand" and Why Is It Important? 21

Good Stories 26

Bad Stories 29

How to Understand 31

Hints and Tips 46

Summary 48

Chapter 2 Assign and Prioritize 51

What Are "Assign" and "Prioritize" and Why Are They Important? 51

Good Stories 54

Bad Stories 57

How to Assign and Prioritize 60

Hints and Tips 72

Summary 74

Chapter 3 Eliminate 77

What Is "Eliminate" and Why Is It Important? 77

Good Stories 80

Bad Stories 83

How to Eliminate 85

Hints and Tips 90

Summary 91

Chapter 4 Digitize 97

What Is "Digitize" and Why Is It Important? 97

Good Stories 100

Bad Stories 105

How to Digitize 107

Hints and Tips 117

Summary 121

Chapter 5 Preempt 123

What Is "Preempt" and Why Is It important? 123

Good Stories 126

Bad Stories 130

How to Preempt 132

Hints and Tips 142

Summary 145

Chapter 6 Streamline 149

What is "Streamline" and Why Is It Important? 149

Good Stories 152

Bad Stories 155

How to Streamline 157

Hints and Tips 165

Summary 167

Chapter 7 Leverage 171

What Is "Leverage" and Why Is It important? 171

Good Stories 174

Bad Stories 178

How to Leverage 180

Hints and Tips 188

Summary 190

Chapter 8 Learn 193

What Is "Learn" and Why Is It Important? 193

Good Stories 195

Bad Stories 199

How to Learn 201

Hints and Tips 214

Summary 217

Chapter 9 Redesign 221

What Is "Redesign" and Why Is It Important? 221

Good Stories 224

Bad Stories 229

How to Redesign 231

Hints and Tips 242

Summary 245

Chapter 10 Start 247

How Do You Get Started? 247

The Quintuple Win 249

Notes 251

Glossary 255

Acknowledgments 265

Index 269

About the Authors 279

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