The Franchise: New York Yankees: A Curated History of the Bronx Bombers

by Mark Feinsand, Joe Torre (Foreword by)

Overview

In The Franchise: New York Yankees, take a more profound and unique journey into the history of the baseball's most successful team.

This thoughtful and engaging collection of essays captures the astute fans’ history of the franchise, going beyond well-worn narratives of yesteryear to uncover the less-discussed moments, decisions, people, and settings that fostered the Yankees' iconic identity.

Through wheeling and dealing, mythmaking and community building, explore where the organization has been, how it got to prominence in the modern major league landscape, and how it’ll continue to evolve and stay in contention for generations to come.

Yankees fans in the know will enjoy this personal, local, in-depth look at baseball history.

Product Details

ISBN-13:	9781629379944
Publisher:	Triumph Books
Publication date:	06/07/2022
Series:	The Franchise
Pages:	256
Sales rank:	215,532
Product dimensions:	5.70(w) x 8.60(h) x 1.40(d)

About the Author

Mark Feinsand has been covering Major League Baseball since 2001, spending the first 16 of those seasons on the New York Yankees beat for MLB.com (2001–06) and the New York Daily News (2007–16). He returned to MLB.com as an executive reporter before the 2017 season. He is the author of The New York Yankees Bucket List and the co-author of Mission 27.

Joe Torre was the manager of the New York Yankees from 1996 to 2007, guiding the club to six pennants and four World Series championships during that time. He has served as a special assistant to the Commissioner of Baseball since 2020 and was elected to the National Baseball Hall of Fame in 2014.

Table of Contents

Foreword Joe Torre ix

Part 1 The Architects

1 The Original Boss 3

2 Shaping the Dynasty 10

3 Steinbrenner Stories 18

4 Sticking With It 28

5 The Life of Brian 37

6 No Ordinary Joe 51

7 Family Business 60

Part 2 The Legends

8 Mount Rushmore 71

9 Remembering Yogi 79

10 Center of Attention 86

11 Simply the Best 96

Part 3 The Captains

12 Leading by Example 111

13 The Fallen Captain 114

14 Double Duty 128

15 Carrying the Torch 137

16 A Natural Leader 147

Part 4 The Game-Winners

17 The Shot Heard 'Round the Bronx 163

18 Fenway Frenzy 171

19 The King's Coronation 181

20 Home Runs and Healing 193

21 Seventh Heaven 208

Part 5 The Acquisitions

22 Kansas City Heist 223

23 Shooting for a Star 232

24 Imperfect Fit 242

25 The Warrior 258

26 Orlando Magic 267

27 Open Mike 278

28 King of Swing 290

29 Great Godzilla 303

Part 6 The Rivalries

30 Boston Massacres 313

31 Royal Pains 320

32 Baltimore Chops 329

33 New York, New York 342

34 Rekindling the Rivalry 357

35 New Kids in Town 374

Acknowledgments 385

Sources 387