Most entrepreneurs have had to learn things the hard wayconcepts such as: big ideas rarely make great businesses; laboring on a business plan can be a waste of time; and you will need dramatically more start-up money than you originally thought you did.
Lenoard Green, an experienced investor, entrepreneur, and business professor, has encapsulated together all the inside secrets, proven strategies, and mistakes experienced so that you can learn it all beforehand, rather than when all your capital is on the line.
Based on his popular Ultimate Entrepreneurship course, The Entrepreneur’s Playbook explains how to:
- Locate sure-bet opportunities for improving products
- Find funding
- Take calculated risks and minimize failure
- Get serious about positioning, distributing, and licensing
Stripping away the complexity favored by business schools and the hype of the technology sector, the book reveals eighteen down-to-earth principles and dozens of tactics for every kind of business. Plus, the invaluable instruction available for you is now interactive. Dozens of exercises are given throughout the book that can be submitted online for feedback.
Most entrepreneurs have had to learn things the hard wayconcepts such as: big ideas rarely make great businesses; laboring on a business plan can be a waste of time; and you will need dramatically more start-up money than you originally thought you did.
Lenoard Green, an experienced investor, entrepreneur, and business professor, has encapsulated together all the inside secrets, proven strategies, and mistakes experienced so that you can learn it all beforehand, rather than when all your capital is on the line.
Based on his popular Ultimate Entrepreneurship course, The Entrepreneur’s Playbook explains how to:
- Locate sure-bet opportunities for improving products
- Find funding
- Take calculated risks and minimize failure
- Get serious about positioning, distributing, and licensing
Stripping away the complexity favored by business schools and the hype of the technology sector, the book reveals eighteen down-to-earth principles and dozens of tactics for every kind of business. Plus, the invaluable instruction available for you is now interactive. Dozens of exercises are given throughout the book that can be submitted online for feedback.
![The Entrepreneur's Playbook: More than 100 Proven Strategies, Tips, and Techniques to Build a Radically Successful Business](http://img.images-bn.com/static/redesign/srcs/images/grey-box.png?v11.11.4)
The Entrepreneur's Playbook: More than 100 Proven Strategies, Tips, and Techniques to Build a Radically Successful Business
224![The Entrepreneur's Playbook: More than 100 Proven Strategies, Tips, and Techniques to Build a Radically Successful Business](http://img.images-bn.com/static/redesign/srcs/images/grey-box.png?v11.11.4)