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The Engine of America: The Secrets to Small Business Success From Entrepreneurs Who Have Made It!
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The Engine of America: The Secrets to Small Business Success From Entrepreneurs Who Have Made It!
240Hardcover
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Overview
Product Details
ISBN-13: | 9780470110133 |
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Publisher: | Wiley |
Publication date: | 09/21/2007 |
Pages: | 240 |
Product dimensions: | 6.30(w) x 9.30(h) x 0.85(d) |
About the Author
Bob Wagman is the former Washington, DC Scripps Howard bureau chief, a Walter Cronkite and 60 Minutes veteran field producer and Editor of the World Almanac on Politics. He has several books to his credit in his name and has assisted with several others. He has great rapport with Hector and they will work closely both in gathering information and linking it to the basics that work for any small business. Bob Wagman is a new Wiley author.
Read an Excerpt
Table of Contents
Forward.Section One. Once Upon a Time.
Chapter One. My Life In and Around Small Businesses.
Section Two. The Principles of Success.
Chapter Two. Plan - Don't Just Wing It.
Chapter Three. You Must Know What You Don't Know.
Chapter Four. Challenge the Conventional Wisdom.
Chapter Five. No Guts, No Glory - Mistakes, Risk and Change.
Chapter Six. Seek an Edge by Finding Your Niche.
Chapter Seven. The Key is the People Around You.
Chapter Eight. Disaster Always Looms - Survive the Potholes.
Section Three. The Tools for Success.
Chapter Nine. Where to Get the Critical Answers and Help.
Chapter Ten. Government and Big Business Want to Help.
Chapter Eleven. Overcoming the Intimidation Hurdle.
Chapter Twelve. Demystifying Capital and Getting Financial Help.
Section Four. Summing Up.
Chapter Thirteen. The ABC's of Success.
Chapter Fourteen. You Can and Will Succeed.
Section Five. Appendix.
Important Links to Sources of Help.