The New York Times - Abigail Zuger M.D.
…a subversive and readable introduction to what has been called the new science of the individual…Dr. Rose spends much of his narrative in the worlds of education and business, offering up examples of schools and companies that have defied the rule of the average, to the benefit of all. His argument will resonate in many other contexts, though: Readers will be moved to examine their own averagerian prejudices, most so ingrained as to be almost invisible, all worthy of review.
From the Publisher
[S]ubversive and readable. . . . What has been called the new science of the individual.” — New York Times
“Fascinating and engaging. Todd Rose dispels the myth that our success can be divined by a simple number or average, whether a grade, a score in a standardized test, or ranking at work. The End of Average will help everyone—and I mean everyone—live up to their potential.” — Amy Cuddy, professor at Harvard Business School, and author of Presence
“[Rose’s] personal experiences are recounted hearteningly in his book. That alone makes it a worthwhile read for the aspiring nonconformist.” — The Guardian
“An intriguing view into the evolution and imperfections of our current system . . .” — Kirkus Reviews
“Todd Rose has achieved a rare feat: he is both provocative and right. He overturns our fundamental assumptions about talent, and offers an empowering way to rethink the world. With exciting stories, fresh data, and bold ideas, this book is far better than average.” — Adam Grant, Wharton professor and New York Times bestselling author of Give and Take and Originals
“Consistently mind-blowing!” — Dan Heath, co-author of the New York Times bestsellers Made to Stick, Switch, and Decisive
“Todd Rose shows that everything we think we know about ‘average’ performance is wrong. In fact, our one-dimensional understanding of achievement—our search for the average score, average grade, average talent—has seriously underestimated human potential. This book is readable, enlightening, and way above average.” — Daniel H. Pink, author of To Sell Is Human and Drive
“Todd Rose’s thought-provoking book challenges the explanatory power of the everyday term ‘average,’ opening our minds to new ways of conceptualizing human variation and human potentials.” — Howard Gardner, author of Truth, Beauty, and Goodness Reframed
“In the midst of a war for talent, we miss opportunities to find it. This stunning book shows how almost all measures we use reduce complicated individuals to one-dimensional beings...[and] overlook how talent, context, and disposition fold together to create individual uniqueness. I couldn’t put this book down.” — John Seely Brown, independent co-chair of Deloitte’s Center for the Edge and coauthor of The Social Life of Information, The Power of Pull and The New Culture of Learning
“Rose will change the way you see culture, school, work and everyone around you. Taylorism is officially dead. With compelling stories and an engaging style, he transforms our understanding of who we are and what’s important.” — Seth Godin, author of We Are All Weird and Stop Stealing Dreams
“The future belongs to enterprises that learn how to value individual employees and individual students, and Dr. Rose’s eye-opening account of the fascinating new science of the individual shows a practical path to the adoption of individuality.” — Nolan Bushnell, founder of Atari, Inc., and author of Finding the Next Steve Jobs
“A must read for anyone who serves or creates solutions for other human beings. It serves not only as a guide for how to rethink our systems but in many ways is the best self-help book I’ve ever read.” — Jim Shelton, Chief Impact Officer, 2U, Inc., and former United States Deputy Secretary of Education
Adam Grant
Todd Rose has achieved a rare feat: he is both provocative and right. He overturns our fundamental assumptions about talent, and offers an empowering way to rethink the world. With exciting stories, fresh data, and bold ideas, this book is far better than average.
Seth Godin
Rose will change the way you see culture, school, work and everyone around you. Taylorism is officially dead. With compelling stories and an engaging style, he transforms our understanding of who we are and what’s important.
Howard Gardner
Todd Rose’s thought-provoking book challenges the explanatory power of the everyday term ‘average,’ opening our minds to new ways of conceptualizing human variation and human potentials.
New York Times
[S]ubversive and readable. . . . What has been called the new science of the individual.
Amy Cuddy
Fascinating and engaging. Todd Rose dispels the myth that our success can be divined by a simple number or average, whether a grade, a score in a standardized test, or ranking at work. The End of Average will help everyone—and I mean everyone—live up to their potential.
The Guardian
[Rose’s] personal experiences are recounted hearteningly in his book. That alone makes it a worthwhile read for the aspiring nonconformist.
John Seely Brown
In the midst of a war for talent, we miss opportunities to find it. This stunning book shows how almost all measures we use reduce complicated individuals to one-dimensional beings...[and] overlook how talent, context, and disposition fold together to create individual uniqueness. I couldn’t put this book down.
Daniel H. Pink
Todd Rose shows that everything we think we know about ‘average’ performance is wrong. In fact, our one-dimensional understanding of achievement—our search for the average score, average grade, average talent—has seriously underestimated human potential. This book is readable, enlightening, and way above average.
Dan Heath
Consistently mind-blowing!
Jim Shelton
A must read for anyone who serves or creates solutions for other human beings. It serves not only as a guide for how to rethink our systems but in many ways is the best self-help book I’ve ever read.
Nolan Bushnell
The future belongs to enterprises that learn how to value individual employees and individual students, and Dr. Rose’s eye-opening account of the fascinating new science of the individual shows a practical path to the adoption of individuality.
Library Journal
11/15/2015
Rose (educational neuroscience, Harvard Graduate Sch. of Education; Square Peg) presents an intriguing analysis of the science of the individual and its implications for education, the workforce, and society. His analysis reveals that computing the average of something does not mean that any one individual data element included in that calculation will equal the resulting average. In other words, he explains that there is no such thing as an average kid, employee, athlete, or anything. Rose applies his mathematical analysis to numerous data calculations common in today's society, including school progress, child development, employee performance, business product specifications, mental agility, and military preparedness. His alternative that better understands individuals includes the jaggedness principle (talent is always jagged), the context principle (traits are a myth), and the pathways principle (we all walk the road less traveled). Rose's focus is on finding ways of appreciating the uniqueness of each person and how to maximize the full power of individuality vs. trying to fit behavior into any mathematically calculated average expectation. This is an important contribution to the highly specialized field of statistics and probability as exemplified in Stephen M. Stigler's The History of Statistics and Statistics on the Table, and Frederic M. Lord and Melvin R. Novick's Statistical Theories of Mental Test Scores. VERDICT Rose's scholarly analysis is most relevant to university libraries supporting intelligence and personality testing, psychological and sociological research, and economics.—Dale Farris, Groves, TX
Kirkus Reviews
2015-10-22
Rose (Director, Mind, Brain, and Education Program/Harvard Univ.; Square Peg: My Story and What it Means for Raising Innovators, Visionaries, and Out-of-the-Box Thinkers, 2013) rejects the faulty benchmark of average and advocates for principles of individuality in schools and businesses. The author opens with an account of U.S. Air Force pilots in the late 1940s who found that they could not retain control of the faster and more complicated jet-powered airplanes. The problem, which was costly to the Air Force in both equipment and personnel, was found to be rooted in the design of the planes' cockpits, which had been created uniformly for the "average pilot," a person who only existed in a statistical aggregate. After extensive research, when the Air Force adopted the guiding principle of individual fit—adjustable seats, foot pedals, helmet straps, and flight suits—the matter was solved, planes ceased crashing, and pilot performance skyrocketed. Springboarding from this provocative anecdote, Rose, a pioneer in the new "science of the individual," argues that while average is a useful concept when discussing groups of people, it is a useless measurement with regard to individuals and should be abandoned. From its beginnings with a Belgian astronomer in the early 19th century, Rose traces the evolution of average as a measurement as well as its pervasive infiltration into schools and the workplace in the forms of GPAs, standardized testing, performance reviews, and personality tests. He then turns his attention to the principles that underlie the emergent science of individuality to speak to the complexities belied by "averagarian" thinking. Finally, he provides a handful of examples of companies whose commitment to its employees as individuals forms the bedrock of their success, and he speaks to the shortcomings of our current higher educational system, touching lightly on alternative approaches. An intriguing view into the evolution and imperfections of our current system but lacking a clear path toward implementing the proposed principles of individuality.
