Table of Contents
Introduction: The Age of Ecosystems 1
Part 1
1 Sparks of Magic 15
Certain features of the economy have remained the same for years and years, but now they're changing
2 The Walls Come Tumbling Down 31
The Dawn of an Ecosystem Economy
3 The Exhilarating Path Ahead 55
How the Uncertain Future Will Shape the Evolution of Ecosystems
Part 2
4 Going Where the Puck Will Be 95
Choosing Where to Play in the New Ecosystem Economy
5 It Takes a Village 129
Finding Your Place in the Ecosystem, Choosing Your Role, and Picking the Right Collaborators
6 Survival of the Fittest-Changing from the Inside Out 159
How to Make the Leap
Conclusion: Ten Time-Tested Principles for the Emerging Ecosystem Economy 187
Finding Prosperity in a World of Sectors Without Borders
Acknowledgments 199
List of Illustrations 201
Notes 203
About the Authors 215
Index 219