In this compact disc edition of the totally revised underground bestseller -- The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business -- from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed -- and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have listened to The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.
In this compact disc edition of the totally revised underground bestseller -- The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business -- from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed -- and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have listened to The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.
![The E-Myth Revisited: Why Most Small Businesses Don't Work and](http://img.images-bn.com/static/redesign/srcs/images/grey-box.png?v11.11.4)
The E-Myth Revisited: Why Most Small Businesses Don't Work and
![The E-Myth Revisited: Why Most Small Businesses Don't Work and](http://img.images-bn.com/static/redesign/srcs/images/grey-box.png?v11.11.4)
The E-Myth Revisited: Why Most Small Businesses Don't Work and
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Product Details
BN ID: | 2940172893988 |
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Publisher: | HarperCollins Publishers |
Publication date: | 03/29/2005 |
Edition description: | Unabridged |
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