Table of Contents
A Word about This Book ix
A Note from M. Darren Root xi
Preface xv
Acknowledgments xix
Introduction xxi
Chapter 1: The Story of Steve and Peggy 1
Chapter 2: This CPA’s Personal Journey 9
Chapter 3: On the Subject of Money 13
Chapter 4: The Pursuit of Money 27
Chapter 5: On the Subject of Planning 35
Chapter 6: The Value of Taking Aim 47
Chapter 7: On the Subject of Management 59
Chapter 8: Management by Design 65
Chapter 9: On the Subject of People 71
Chapter 10: We the People 79
Chapter 11: On the Subject of Associate Accountants 85
Chapter 12: Building a Professional Team 89
Chapter 13: On the Subject of Estimating 95
Chapter 14: The Value of Pricing 99
Chapter 15: On the Subject of Clients 103
Chapter 16: Making It All about the Client 111
Chapter 17: On the Subject of Growth 119
Chapter 18: The Art of Growth 123
Chapter 19: On the Subject of Change 127
Chapter 20: The Next Generation Accounting Firm 137
Chapter 21: On the Subject of Time 143
Chapter 22: Managing Choices, Not Time 149
Chapter 23: On the Subject of Work 155
Chapter 24: Getting to the Real Work 161
Chapter 25: On the Subject of Taking Action 167
Chapter 26: Getting Things Done 175
Afterword 181
