This book explores the development of US marketing management thought in the early part of the 20th century, focusing on the relationship between the thought and historical contexts rather than on theoretical developments.
"1030378693"
The Development of Marketing Management : The Case of the USA c. 1910-1940
This book explores the development of US marketing management thought in the early part of the 20th century, focusing on the relationship between the thought and historical contexts rather than on theoretical developments.
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The Development of Marketing Management : The Case of the USA c. 1910-1940
The Development of Marketing Management : The Case of the USA c. 1910-1940
eBook
$93.99
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Product Details
| ISBN-13: | 9781409480099 |
|---|---|
| Publisher: | Ashgate Publishing Ltd |
| Publication date: | 09/01/2008 |
| Sold by: | Barnes & Noble |
| Format: | eBook |
| File size: | 3 MB |
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