The Cult of EUNOIA: Beautiful Thinking

by Raina Dayne

Overview

"The Cult of EUNOIA" by Raina Dayne introduces a groundbreaking strategy that bridges the gap between branding and marketing. Dayne presents the EUNOIA strategy, which combines the consistency of branding with the flexibility of marketing.

Central to this approach is the Triad Method, which uses three archetypes to create a multifaceted brand personality. Discover the twelve archetypes, from the nurturing Empress to the innovative Magician, and learn how to apply them to your brand strategy. Each archetype is aligned with symbolic imagery and themes from the Tarot, offering a deep and nuanced understanding of brand identity.

This book covers essential topics such as brand personality, positioning, and visual identity. It provides practical insights and detailed explanations to help you build a cohesive and effective brand strategy. "The Cult of EUNOIA" is a comprehensive guide for anyone looking to enhance their branding and marketing efforts with a structured yet flexible approach.

Product Details

ISBN-13:	9798331451097
Publisher:	Barnes & Noble Press
Publication date:	08/08/2024
Pages:	210
Sales rank:	97,018
Product dimensions:	7.50(w) x 9.25(h) x 0.44(d)

About the Author

Raina Dayne is a seasoned brand strategist and the founder of the Cult of EUNOIA. With over twenty years of experience in the branding industry, Raina has been at the forefront of developing innovative strategies that seamlessly integrate branding and marketing. Her expertise lies in creating systems that make branding more accessible and effective for strategists and businesses alike.

Raina's work is known for its depth and precision, drawing from a diverse range of disciplines including psychology, sociology, and visual arts. She is the creator of the Triad Method, a unique approach to brand personality profiling that combines three distinct archetypes to form a cohesive and dynamic brand identity. Her methodologies have been widely recognized and implemented by numerous successful brands.

In addition to her professional achievements, Raina has contributed to academic texts and has been featured on various podcasts, sharing her insights and strategies with a broader audience.

Raina Dayne's commitment to beautiful thinking and her innovative approach to bridging the gap between branding and marketing make her a leading figure in the industry. Through "The Cult of EUNOIA," she offers a comprehensive guide to her groundbreaking strategies, providing valuable tools and insights for anyone looking to elevate their brand.