The Coming Wave: AI, Power, and Our Future

by Mustafa Suleyman, Michael Bhaskar (Editor)

Overview

Notes From Your Bookseller

If anyone knows AI, it's Mustafa Suleyman, and here he goes deep into what the future may look like and what role AI has to play in it. Immensely insightful and candidly written, this is a staple read on the subject.

NEW YORK TIMES BESTSELLER • An urgent warning of the unprecedented risks that AI and other fast-developing technologies pose to global order, and how we might contain them while we have the chance—from a co-founder of the pioneering artificial intelligence company DeepMind and current CEO of Microsoft AI

“A fascinating, well-written, and important book.”—Yuval Noah Harari
“Essential reading.”—Daniel Kahneman
“My favorite book on AI.”—Bill Gates, GatesNotes

A Best Book of the Year: CNN, Economist, Bloomberg, Politico Playbook, Financial Times, The Guardian, CEO Magazine, Semafor • Winner of the Inc. Non-Obvious Book Award • Finalist for the Porchlight Business Book Award and the Financial Times and Schroders Business Book of the Year Award

We are approaching a critical threshold in the history of our species. Everything is about to change. 
 
Soon you will live surrounded by AIs. They will organize your life, operate your business, and run core government services. You will live in a world of DNA printers and quantum computers, engineered pathogens and autonomous weapons, robot assistants and abundant energy. 
 
None of us are prepared.
 
As co-founder of the pioneering AI company DeepMind, part of Google, Mustafa Suleyman has been at the center of this revolution. The coming decade, he argues, will be defined by this wave of powerful, fast-proliferating new technologies. 
 
In The Coming Wave, Suleyman shows how these forces will create immense prosperity but also threaten the nation-state, the foundation of global order. As our fragile governments sleepwalk into disaster, we face an existential dilemma: unprecedented harms on one side, the threat of overbearing surveillance on the other. 
 
How do we ensure the flourishing of humankind? How do we maintain control? How do we navigate the narrow path to a successful future?
 
This groundbreaking book from the ultimate AI insider establishes “the containment problem”—the task of maintaining control over powerful technologies—as the essential challenge of our age.

Read Full Overview

Product Details

ISBN-13:	9780593593974
Publisher:	Crown Publishing Group
Publication date:	04/01/2025
Pages:	352
Sales rank:	8,895
Product dimensions:	5.20(w) x 7.90(h) x 1.00(d)

About the Author

Mustafa Suleyman is the CEO of Microsoft AI. Previously he co-founded and was the CEO of Inflection AI, and he also co-founded DeepMind, one of the world's leading AI companies.  

Michael Bhaskar is a writer and publisher, author of The Content Machine, Curation and Human Frontiers.

Read an Excerpt

The Containment Problem

Revenge Effects

Alan Turing and Gordon Moore could never have predicted, let alone altered the rise of, social media, memes, Wikipedia, or cyberattacks. Decades after their invention, the architects of the atomic bomb could no more stop a nuclear war than Henry Ford could stop a car accident. Technology’s unavoidable challenge is that its makers quickly lose control over the path their inventions take once introduced to the world.

Technology exists in a complex, dynamic system (the real world), where second-, third-, and nth-order consequences ripple out unpredictably. What on paper looks flawless can behave differently out in the wild, especially when copied and further adapted downstream. What people actually do with your invention, however well intentioned, can never be guaranteed. Thomas Edison invented the phonograph so people could record their thoughts for posterity and to help the blind. He was horrified when most people just wanted to play music. Alfred Nobel intended his explosives to be used only in mining and railway construction.

Gutenberg just wanted to make money printing Bibles. Yet his press catalyzed the Scientific Revolution and the Reformation, and so became the greatest threat to the Catholic Church since its establishment. Fridge makers didn’t aim to create a hole in the ozone layer with chlorofluorocarbons (CFCs), just as the creators of the internal combustion and jet engines had no thought of melting the ice caps. In fact early enthusiasts for automobiles argued for their environmental benefits: engines would rid the streets of mountains of horse dung that spread dirt and disease across urban areas. They had no conception of global warming.

Understanding technology is, in part, about trying to understand its unintended consequences, to predict not just positive spillovers but “revenge effects.” Quite simply, any technology is capable of going wrong, often in ways that directly contradict its original purpose. Think of the way that prescription opioids have created dependence, or how the overuse of antibiotics renders them less effective, or how the proliferation of satellites and debris known as “space junk” imperils spaceflight.

As technology proliferates, more people can use it, adapt it, shape it however they like, in chains of causality beyond any individual’s comprehension. As the power of our tools grows exponentially and as access to them rapidly increases, so do the potential harms, an unfolding labyrinth of consequences that no one can fully predict or forestall. One day someone is writing equations on a blackboard or fiddling with a prototype in the garage, work seemingly irrelevant to the wider world. Within decades, it has produced existential questions for humanity. As we have built systems of increasing power, this aspect of technology has felt more and more pressing to me. How do we guarantee that this new wave of technologies does more good than harm?

Technology’s problem here is a containment problem. If this aspect cannot be eliminated, it might be curtailed. Containment is the overarching ability to control, limit, and, if need be, close down technologies at any stage of their development or deployment. It means, in some circumstances, the ability to stop a technology from proliferating in the first place, checking the ripple of unintended consequences (both good and bad).

The more powerful a technology, the more ingrained it is in every facet of life and society. Thus, technology’s problems have a tendency to escalate in parallel with its capabilities, and so the need for containment grows more acute over time.

Does any of this get technologists off the hook? Not at all; more than anyone else it is up to us to face it. We might not be able to control the final end points of our work or its long-term effects, but that is no reason to abdicate responsibility. Decisions technologists and societies make at the source can still shape outcomes. Just because consequences are difficult to predict doesn’t mean we shouldn’t try.

Editorial Reviews

A heartfelt and candid exploration of what the future may hold for us . . . Eloquently articulated. Reading [The Coming Wave], what came to mind was Gramsci’s famous adage that what we need is ‘pessimism of the intellect, optimism of the will.’ To his great credit, [Mustafa] Suleyman has both.”—The Guardian

“[A] sweeping look at the future of artificial intelligence and other transformative technologies . . . [Mustafa] Suleyman is intimately familiar with the technologies, companies and personalities at the heart of the A.I. revolution.”—The New York Times

“Dazzling . . . You have by now read a great deal of both hype and doom-mongering on the subject [of AI]. But Suleyman’s is the book you cannot afford not to read. . . . Brilliant.”—Niall Ferguson, Bloomberg

“Brilliant . . . confronts what may be the most crucial question of our century: How can we ensure that the breathtaking, fast-paced technological revolutions ahead create the world we want?”—Eric Lander, founding director, Broad Institute of MIT and Harvard

“An erudite, clear-eyed guide both to the history of radical technological change and to the deep political challenges that lie ahead.”—Anne Applebaum, Pulitzer Prize–winning historian

“Extraordinary . . . utterly unmissable.”—Eric Schmidt, former CEO, Google

“Calm, pragmatic, and deeply ethical . . . enthralling reading.”—Angela Kane, former UN under-secretary-general

“Sharp, compassionate, and uncompromising.”—Qi Lu, former COO, Baidu; former EVP, Microsoft Bing

“Truly remarkable, ambitious, and impossible to ignore . . . a persuasively argued tour de force.”—Nouriel Roubini, professor emeritus, New York University

“A practical and optimistic road map.”—Stuart Russell, professor of computer science, University of California, Berkeley

“A panoramic survey and a clarion call to action . . . Everyone should read it.”—Fei-Fei Li, co-director, Stanford’s Institute for Human-Centered AI

“A brave wake-up call . . . indispensable reading.”—Tristan Harris, co-founder, Center for Humane Technology

“An extraordinary and necessary book . . . One leaves energized and thrilled to be alive right now.”—Alain de Botton, philosopher and bestselling author

“Deeply researched and highly relevant.”—Al Gore, former Vice President of the United States

“Read this essential book to understand the pace and scale of these technologies.”—Ian Bremmer, founder, Eurasia Group and bestselling author of The Power of Crisis

“Thought-provoking, urgent and written in powerful, highly accessible prose.”—Erik Brynjolfsson, Director of the Stanford Digital Economy Lab

“Deeply rewarding and consistently astonishing.”—Stephen Fry, actor, broadcaster and bestselling author

“Realistic, deeply informed, and highly accessible.”—Jack Goldsmith, Learned Hand Professor of Law, Harvard University

From the Publisher

07/31/2023

“An emerging cluster of related technologies centered on AI and synthetic biology... will both empower humankind and present unprecedented new risks,” according to this shrewd debut. Suleyman, cofounder of the artificial intelligence companies DeepMind and Inflection AI, chronicles the technological advances that led to today’s AI boom with anecdotes from his career, describing DeepMind’s 2012 work on an algorithm capable of teaching itself simple computer games and the company’s 2018 breakthrough developing a program capable of predicting unknown protein structures. According to Suleyman, four features distinguish these new technologies: the high speed at which they’re developing, the broad variety of uses for them, their ability to function relatively autonomously, and their capacity to affect “entire societies” (he mentions the possibility that “a single system could control autonomous vehicles throughout a territory”). Regulation is the key to dodging dystopia, he contends, outlining 10 steps for keeping AI under human control, including ensuring that all AI have a “bulletproof off switch” and requiring government-issued licenses to produce “the most sophisticated AI systems.” Suleyman’s account of DeepMind’s achievements can come across as self-serving, but anecdotes about other companies working on technologies capable of, for instance, interfacing directly with the human brain, underscore the mind-bending possibilities. It’s a sober take on navigating the perils of AI. (Sept.)

Publishers Weekly

Calm, pragmatic, and deeply ethical . . . enthralling reading.

former UN under-secretary-general Angela Kane

A brave wake-up call . . . indispensable reading.

Tristan Harris

Dazzling . . . You have by now read a great deal of both hype and doom-mongering on the subject [of AI]. But Suleyman’s is the book you cannot afford not to read. . . . Brilliant.

Bloomberg Niall Ferguson

Incredibly compelling.

security technologist and bestselling author of A Bruce Schneier

An extraordinary and necessary book . . . One leaves energized and thrilled to be alive right now.

philosopher and bestselling author Alain de Botton

An erudite, clear-eyed guide both to the history of radical technological change and to the deep political challenges that lie ahead.

Pulitzer Prize–winning historian Anne Applebaum

A strikingly lucid and refreshingly balanced account of our current technological predicament.

Kevin Esvelt

Thought-provoking, urgent and written in powerful, highly accessible prose.

Director of the Stanford Digital Economy Lab Erik Brynjolfsson

Deeply researched and highly relevant.

former Vice President of the United States Al Gore

A practical and optimistic road map.

Stuart Russell

This book is a masterclass for policymakers on the great technological challenges already upon us and what they mean for geopolitics.

Kevin Rudd

A panoramic survey and a clarion call to action . . . Everyone should read it.

Fei-Fei Li

Sharp, compassionate, and uncompromising.

Qi Lu

The Coming Wave is a masterpiece and a must-read for every leader grappling with today’s reality.

Ehud Barak

Extraordinary . . . utterly unmissable.

Eric Schmidt

Brilliant . . . confronts what may be the most crucial question of our century: How can we ensure that the breathtaking, fast-paced technological revolutions ahead create the world we want?

Eric Lander

Realistic, deeply informed, and highly accessible.

Jack Goldsmith

Deeply rewarding and consistently astonishing.

Stephen Fry

[A] sweeping look at the future of artificial intelligence and other transformative technologies. . . . Suleyman is intimately familiar with the technologies, companies and personalities at the heart of the A.I. revolution.

The New York Times

Truly remarkable, ambitious, and impossible to ignore . . . a persuasively argued tour de force.

Nouriel Roubini

Read this essential book to understand the pace and scale of these technologies.

Ian Bremmer

A much-needed dose of specificity, realism, and clarity.

Martha Minow

A heartfelt and candid exploration of what the future may hold for us . . . Eloquently articulated. Reading [The Coming Wave], what came to mind was Gramsci’s famous adage that what we need is ‘pessimism of the intellect, optimism of the will.’ To his great credit, [Mustafa] Suleyman has both.

The Guardian

★ 2023-06-07
Amid the flood of optimism about artificial intelligence, the significant dangers must be understood and assessed.

Suleyman might seem like a strange person to write a book about the dangers of AI. He is the CEO and co-founder of Inflection AI, and, before that, he co-founded DeepMind (now owned by Alphabet), a company working at the leading edge of AI research. As the author shows, however, it is precisely because he is an expert that he knows enough to be fearful. He believes that within a few years, AI systems will break into the broad public market, placing enormous computing power in the hands of anyone with a few thousand dollars and a bit of expertise. Suleyman recognizes that this could bring remarkable benefits, but he argues that the negatives are even greater. One frightening possibility is a disgruntled individual using off-the-shelf AI to manufacture a deadly, unstoppable virus. Other scenarios range from disrupting financial markets to creating floods of disinformation. Suleyman accepts that the AI genie is too far out of the bottle to be put back; the questions are now about containment and regulation. There is a model in the framework established by the biomedical sector to set guidelines and moral limits on what genetic experiments could take place. The author also suggests looking at “choke points,” including the manufacturers of advanced chips and the companies that manage the cloud. The key step, however, would be the development of a culture of caution in the AI community. As Suleyman admits, any of these proposals would be extremely difficult to implement. Nonetheless, he states his case with clarity and authority, and the result is a worrying, provocative book. “Containment is not, on the face of it, possible,” he concludes. “And yet for all our sakes, containment must be possible.”

An informative yet disturbing study and a clear warning from someone whose voice cannot be ignored.

Kirkus Reviews