The third edition:
- Includes perspectives from key industry executives at studios, networks, agencies and online leaders, including Fox, Paramount, Lucasfilm, Endeavor, Tencent, MPAA, YouTube, Amazon, and many more;
- Explores the explosive growth of the Chinese market, including box office trends, participation in financing Hollywood feature films, and the surge in online usage;
- Illustrates how online streaming leaders like Netflix, Amazon, Apple, YouTube, Hulu and Facebook are changing the way TV content is distributed and consumed, and in cases how these services are moving into theatrical markets;
- Analyzes online influences and disruption throughout the distribution chain, and explains the risks and impact stemming from changing access points (e.g., stand-alone apps), delivery methods (over-the-top) and consumption patterns (e.g., binge watching);
- Breaks down historical film windows, the economic drivers behind them, and how online and digital delivery applications are changing the landscape.
Ulin provides the virtual apprenticeship you need to demystify and manage the complicated media markets, understand how digital distribution has impacted the ecosystem, and glimpse into the future of how film and television content will be financed, distributed and watched. An online eResource contains further discussion on topics presented in the book.
The third edition:
- Includes perspectives from key industry executives at studios, networks, agencies and online leaders, including Fox, Paramount, Lucasfilm, Endeavor, Tencent, MPAA, YouTube, Amazon, and many more;
- Explores the explosive growth of the Chinese market, including box office trends, participation in financing Hollywood feature films, and the surge in online usage;
- Illustrates how online streaming leaders like Netflix, Amazon, Apple, YouTube, Hulu and Facebook are changing the way TV content is distributed and consumed, and in cases how these services are moving into theatrical markets;
- Analyzes online influences and disruption throughout the distribution chain, and explains the risks and impact stemming from changing access points (e.g., stand-alone apps), delivery methods (over-the-top) and consumption patterns (e.g., binge watching);
- Breaks down historical film windows, the economic drivers behind them, and how online and digital delivery applications are changing the landscape.
Ulin provides the virtual apprenticeship you need to demystify and manage the complicated media markets, understand how digital distribution has impacted the ecosystem, and glimpse into the future of how film and television content will be financed, distributed and watched. An online eResource contains further discussion on topics presented in the book.
![The Business of Media Distribution: Monetizing Film, TV, and Video Content in an Online World](http://img.images-bn.com/static/redesign/srcs/images/grey-box.png?v11.10.4)
The Business of Media Distribution: Monetizing Film, TV, and Video Content in an Online World
606![The Business of Media Distribution: Monetizing Film, TV, and Video Content in an Online World](http://img.images-bn.com/static/redesign/srcs/images/grey-box.png?v11.10.4)
The Business of Media Distribution: Monetizing Film, TV, and Video Content in an Online World
606Hardcover(3rd ed.)
Product Details
ISBN-13: | 9780815353355 |
---|---|
Publisher: | Taylor & Francis |
Publication date: | 06/04/2019 |
Series: | American Film Market Presents |
Edition description: | 3rd ed. |
Pages: | 606 |
Product dimensions: | 6.00(w) x 9.00(h) x (d) |